Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019 SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
Gordon Donnelly — April 1, 2019 — April 1, 2019 Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? … Continue reading The Online Advertising Landscape in 2019 [Data]
Jared Ronski — July 16, 2018 Follow @jaredronski — July 16, 2018 Machine learning As technologies like artificial intelligence and machine learning become more widely available and ubiquitous, they are having a real effect on payment processes. In less than two decades, the public has both become more aware and more comfortable with using technologies … Continue reading How AI & Machine Learning Are Transforming the Payments Landscape
Peter Daisyme — March 20, 2018 — March 20, 2018 Logistics may seem old-fashioned in a tech landscape full of digital services and sharing-economy platforms. For example, there is no unified fleet of Uber drivers. Instead, logistics are handled by individual users of the app with their personal resources. With the rise of the platform … Continue reading Why Logistics Cannot Be Overlooked in a Thriving Tech Landscape
John Hodge — November 7, 2017 Follow @johnahodge — November 7, 2017 Pexels Business differentiation is the act of a business positioning itself to stand out from other businesses. This could be highlighting service offerings or maybe the execution of those service offerings. Now, those two examples aren’t an exhaustive list of what can be … Continue reading How to Make the Competitive Landscape Uneven with Creative Business Differentiation
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017 Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape
Sead Fadilpasic — August 28, 2017 — August 28, 2017 niekverlaan / Pixabay You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware … Continue reading How and Why to Find Your Competitor Landscape
Jody Glidden — August 16, 2017 — August 16, 2017 Like every other accounting firm, yours is likely under growing pressure to transform the way it interacts with clients. From the use of client-facing and internal technology to positioning your firm through differentiation, the way we do business is changing. It doesn’t help that the … Continue reading 7 Ways Accounting Firms Can Thrive in a Changing Landscape
Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic]
Kent Campbell — February 17, 2017 Follow @reputationx— February 17, 2017 There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking … Continue reading How People Search: Understanding the Landscape
