Meredith Wholley July 6, 2020 Many companies have already made difficult decisions, some are making them now, and we will all have more to make in the future. In such an uncertain economic environment, hiring and workforce needs are difficult to understand and impossible to pin down. Which is why workforce planning is your most … Continue reading Workforce Planning in the COVID-19 Landscape
Tag Archives: Landscape
Who’s who in the identity resolution vendor landscape?
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape?
2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020 It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019 SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
The Online Advertising Landscape in 2019 [Data]
Gordon Donnelly — April 1, 2019 — April 1, 2019 Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? … Continue reading The Online Advertising Landscape in 2019 [Data]
How AI & Machine Learning Are Transforming the Payments Landscape
Jared Ronski — July 16, 2018 Follow @jaredronski — July 16, 2018 Machine learning As technologies like artificial intelligence and machine learning become more widely available and ubiquitous, they are having a real effect on payment processes. In less than two decades, the public has both become more aware and more comfortable with using technologies … Continue reading How AI & Machine Learning Are Transforming the Payments Landscape
Why Logistics Cannot Be Overlooked in a Thriving Tech Landscape
Peter Daisyme — March 20, 2018 — March 20, 2018 Logistics may seem old-fashioned in a tech landscape full of digital services and sharing-economy platforms. For example, there is no unified fleet of Uber drivers. Instead, logistics are handled by individual users of the app with their personal resources. With the rise of the platform … Continue reading Why Logistics Cannot Be Overlooked in a Thriving Tech Landscape
How to Make the Competitive Landscape Uneven with Creative Business Differentiation
John Hodge — November 7, 2017 Follow @johnahodge — November 7, 2017 Pexels Business differentiation is the act of a business positioning itself to stand out from other businesses. This could be highlighting service offerings or maybe the execution of those service offerings. Now, those two examples aren’t an exhaustive list of what can be … Continue reading How to Make the Competitive Landscape Uneven with Creative Business Differentiation
The fallacy of choice: How conversational UIs are altering the marketing landscape
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017 Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape
How and Why to Find Your Competitor Landscape
Sead Fadilpasic — August 28, 2017 — August 28, 2017 niekverlaan / Pixabay You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware … Continue reading How and Why to Find Your Competitor Landscape
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