by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
by Louis Foong November 23, 2015 Follow @thealeagroupNovember 23, 2015 While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. The issue of your landing page may fade … Continue reading 8 Ways To Improve Landing Page Optimization [Infographic]
by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions
by Isabel Stewart November 22, 2015November 22, 2015 As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced if a click is delivered to a poorly created landing … Continue reading 9 Best Practice Tips for Optimizing a Landing Page
by Kelly Shepsko November 20, 2015November 20, 2015 You’ve most likely seen hundreds of ads that drive to landing pages in your Facebook newsfeed. There are some that you’re compelled to click on, and others, you have absolutely no interest in. What exactly differentiates effective landing page ads versus those that get lost in the … Continue reading How To Create Effective Landing Pages For Facebook Ad Campaigns
by Amanda Nelson November 18, 2015 Follow @amandalnelsonNovember 18, 2015 At a recent University of Hartford event, I had the chance to share a vision that we all want to achieve: landing that dream job. A dream job is something we all want, but is it a pipe dream? For those proactive job seekers, it’s … Continue reading The S.M.A.R.T. Strategy To Landing Your Dream Job
by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study
Reginald ChanNovember 7, 2015 Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing … Continue reading How to Leverage the True Potential of Landing Pages
Hillary Bassett RossOctober 28, 2015 If you’re promoting a product, service, event, webinar, or must-have resource, just create a landing page and watch the conversions roll in, right? Unfortunately, it’s not that simple. One small mistake can be costing you—in leads and in dollars. Landing pages are a linchpin moment for your product or service: … Continue reading 3 Principles of Winning Landing Page Copy
Elna CainOctober 25, 2015 You’ve decided to create a landing page for your company. You’ve signed up, chosen a template and picked out an appropriate color scheme. Quickly, you realize that building a landing page requires more than nice layouts and eye-catching colors alone – it needs content. But now you’re stuck – clueless as … Continue reading The Creative Process of Customizing Landing Page Copy
