by Warren Knight January 12, 2016 Follow @warrenknightJanuary 12, 2016 Wishpond is a tool that I have spoken about on various occasions, including in my book; Think #Digital First. Wishpond is great for running competitions on social media, and building landing pages for lead generation purposes. I have been using landing pages for side product … Continue reading Tech Tuesday: 7 Best Landing Pages for 2016
by Steve Hamm January 5, 2016 Follow @maasprosrduJanuary 5, 2016 The art and science of landing page optimization dictates that consumers should click through links taking them to relevant secondary pages. Marketers in the know actually create multiple landing pages that support traffic segmentation not only by user type but also by geo-targeting. That said, … Continue reading The 7 Deadly Mistakes of Landing Page Optimization
by Wishpond December 26, 2015 December 26, 2015 Not all landing page tools are created equally. Some focus on affordability with few options. Some focus on a comprehensive, advanced platform for a premium price. But what do you really need? This article will give you my six most-crucial elements of a landing page builder. I’ve … Continue reading 6 Essential Things to Look for in a Landing Page Builder
by Wishpond December 18, 2015December 18, 2015 There are two rules which, in the past year or so, have framed the way I think about marketing: There is no point in driving traffic to a website not optimized to receive it. There is no point in creating an optimized website if there’s no traffic being … Continue reading 5 Facebook Ad and Landing Page Combinations Critiqued
Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages. Daniel Gilbert on December 18, 2015 at 11:20 am One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for instance. … Continue reading Scan Your Landing Pages With AdWords Scripts
by Sarah Goliger December 18, 2015 Follow @sarahbethgoDecember 18, 2015 The reason that we, as marketers, invest the time in building dedicated landing pages for each offer we have – whether a piece of content, a demo, a free trial, or even a direct purchase – is to drive conversions. We’re designing these pages in … Continue reading 7 Reasons Your Landing Pages Aren’t Converting
by Jimmy Rodela December 17, 2015 Follow @dbjim21December 17, 2015 Are you sick and tired of seeing your web visitors leave your website without buying a single thing? Have you been getting thousands of monthly visitors, yet all they do is click away after reading your articles or after they browsed through your product catalog? … Continue reading Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
By Bernadette Coleman December 9th, 2015 Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on the location of the consumer searching. Creating a local landing … Continue reading Why You Need Local Focused Landing Pages And How To Create Them
by Debra Murphy December 5, 2015 Follow @MasterfulMktgDecember 5, 2015 There are advertising opportunities across all the major social media platforms that drive demand for your products and services and are well within the reach of many small business budgets. Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into … Continue reading Landing Page Optimization Tips
by William Yates November 30, 2015 Follow @novacomcorpNovember 30, 2015 Landing pages are a very simple and inexpensive form of prospect or customer engagement, and when implemented and effectively optimised can deliver high prospect and customer conversion rates, generating more inbound leads for your business. The key to effective, high performance landing pages is simplicity. … Continue reading 6 Tips for Maximizing Landing Page Conversions
