Michael WightOctober 20, 2015 The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will determine whether the visitor will become a customer or will simply move to another website. Anybody that visits your page usually … Continue reading 5 Must-Read Tips for Better Landing Pages
Elisa SilvermanOctober 12, 2015 Behind every great digital ad is a great landing page. Well, not so fast. Your great digital ad may have gotten the click through, but that doesn’t mean your landing page will convert. The harmony – or lack thereof – flowing from your ad to the landing page behind it impacts … Continue reading Are Your Digital Ad and Landing Pages in Harmony?
Zaid AmmariOctober 10, 2015 Generating a large number of conversions from a PPC landing page doesn’t happen overnight and all ppc experts agree. There are specific elements that turn curious visitors into loyal customers and many mistakes that turn them away just as quickly. A landing page that converts and reduces your cost-per-click, requires a … Continue reading 6 Landing Page Design Trends That Will Help Increase Your PPC Conversions
Oliver NeelyOctober 3, 2015 If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly … Continue reading Not Getting Results Online? Try a Landing Page
James ArnoldOctober 2, 2015 Driving targeted visitors to a website has never been easy. It takes weeks to get your website ranked in some popular terms or to get your brand some kind of exposure in the social media front. Yeah, I know you have been working your tails off to drive visitors with the hope that … Continue reading How To Make Your Landing Page A Rockstar
By Mandy Boyle September 28th, 2015 The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. You might not have thought about how psychology plays into landing page design, but at the root of it, … Continue reading 3 Psychological Tools To Use In Landing Page Design
Susan GilbertSeptember 16, 2015 Landing Page Mistakes and How to Fix Them Each day, your website could be missing out on valuable opportunities by making just a few simple mistakes regarding what your visitors see first: your landing page. Much like a business card, your website is the first impression that visitors have about you, … Continue reading 5 Ways to Fix Your Landing Page
Louisa ChanSeptember 11, 2015 In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base. We also discussed how landing pages are different from home pages: In the audience they serve and The objectives they help to achieve This video that demonstrates how the pages are … Continue reading Where Are The Landing Pages Used With eMail Marketing?
Megan IngenbrandtSeptember 9, 2015 A landing page is any web page you land on online. At least, technically speaking. But in digital marketing, it means something very different. For marketers, landing pages are designed to collect data from users through a call-to-action, usually giving them valuable content in return. They not only capture customer data, … Continue reading Get the Most out of Your PPC Landing Pages
Brenda StoltzSeptember 8, 2015 No one is a mindreader. As much as you might wish you had that superpower, it’s impossible to flawlessly know what other people are thinking. Customer research and audience profiles are a good start to learning about an audience, but these tools can only provide limited insight. To get to know … Continue reading Why We Love A/B Testing Landing Pages (And You Will Too!)
