Tag Archives: knowing

The trick to getting 7-Eleven’s $1 Slurpees this summer is knowing the schedule

May 13, 2026 The trick to getting 7-Eleven’s $1 Slurpees this summer is knowing the schedule BY María José Gutiérrez Chávez   As the weather gets warmer, 7-Eleven is readying for the summer with discounted prices, cold drinks, and loyalty rewards. Leading up to Slurpee Day on July 11 (or 7/11), the convenience store chain will … Continue reading The trick to getting 7-Eleven’s $1 Slurpees this summer is knowing the schedule

Salary and Career Survey shows big rewards for knowing marketing and machines

Marketing and marketing operations are hot career options. Kim Davis on June 13, 2022 “Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He … Continue reading Salary and Career Survey shows big rewards for knowing marketing and machines

Knowing WFH Preferences Key to Employee Recruitment and Retention

Knowing WFH Preferences Key to Employee Recruitment and Retention Bruce Orcutt / 25 Aug 2020 It’s no secret that there’s substantial competition in the tech industry for great talent. Understanding what motivates employees and what type of work environments they prefer can go a long way in attracting the best tech talent. As a result … Continue reading Knowing WFH Preferences Key to Employee Recruitment and Retention

Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017   Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study

Knowing Your Customer The First Step To Staying In Business [Infographic]

Brian Wallace — October 6, 2017 Follow @nowsourcing — October 6, 2017 Do you know your customers better than they know themselves? If you don’t, your business might not survive for much longer. If you think that sounds drastic you’re just not paying attention. The average online apparel company doesn’t turn a profit on a … Continue reading Knowing Your Customer The First Step To Staying In Business [Infographic]