Tag Archives: knowing

Salary and Career Survey shows big rewards for knowing marketing and machines

Marketing and marketing operations are hot career options. Kim Davis on June 13, 2022 “Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He … Continue reading Salary and Career Survey shows big rewards for knowing marketing and machines

Knowing WFH Preferences Key to Employee Recruitment and Retention

Knowing WFH Preferences Key to Employee Recruitment and Retention Bruce Orcutt / 25 Aug 2020 It’s no secret that there’s substantial competition in the tech industry for great talent. Understanding what motivates employees and what type of work environments they prefer can go a long way in attracting the best tech talent. As a result … Continue reading Knowing WFH Preferences Key to Employee Recruitment and Retention

Knowing the Tax Differences Between Active and Passive Income

Marc Andre — September 5, 2019 Follow @vital_dollar — September 5, 2019 stevepb / Pixabay Earning a steady income is a necessity if you have plans to support yourself and often requires trading your time for money. However, not all income comes in the form of paycheck. Rather, some income comes from investments you’ve made … Continue reading Knowing the Tax Differences Between Active and Passive Income

Effective Marketing Strategies: 12 Approaches Worth Knowing

Young Entrepreneur Council — December 22, 2018 Follow @YEC — December 22, 2018 An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering … Continue reading Effective Marketing Strategies: 12 Approaches Worth Knowing

Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017   Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study

Knowing Your Customer The First Step To Staying In Business [Infographic]

Brian Wallace — October 6, 2017 Follow @nowsourcing — October 6, 2017 Do you know your customers better than they know themselves? If you don’t, your business might not survive for much longer. If you think that sounds drastic you’re just not paying attention. The average online apparel company doesn’t turn a profit on a … Continue reading Knowing Your Customer The First Step To Staying In Business [Infographic]

Knowing Your Worth (and Getting it) as a Young Professional

by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional