Tag Archives: knowing

Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017   Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study

Knowing Your Customer The First Step To Staying In Business [Infographic]

Brian Wallace — October 6, 2017 Follow @nowsourcing — October 6, 2017 Do you know your customers better than they know themselves? If you don’t, your business might not survive for much longer. If you think that sounds drastic you’re just not paying attention. The average online apparel company doesn’t turn a profit on a … Continue reading Knowing Your Customer The First Step To Staying In Business [Infographic]

Knowing Your Worth (and Getting it) as a Young Professional

by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional

Knowing Versus Doing

Dave BrockJune 28, 2015 There were some interesting comments on my post, Focus On The Customer–Magic Happens! Mike Kunkle wrote that he found it “Amazing that people were amazed.” Michael Harris raised the issue of “Knowing Versus Doing.” These are issues I wrestle with constantly, and which drive great frustration. I think this issue–Knowing Versus … Continue reading Knowing Versus Doing

Native Advertising vs. Advertorials: Knowing the Difference

Nikhil SharmaJune 1, 2015 These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to make anyone’s head spin. You’re constantly told that you need to jump on board with one advertising trend or another, but what does it all mean? How can you know which new … Continue reading Native Advertising vs. Advertorials: Knowing the Difference

Knowing When to Outsource Your Customer Service Department

Gabriel Bristol       November 18, 2014 New entrepreneurs very often have to wear many hats. They may be the person unlocking the office and making coffee in the morning, holding important sales and marketing meetings in the afternoon and then sweeping the floors in the evening. For many entrepreneurs they become so accustomed to being all … Continue reading Knowing When to Outsource Your Customer Service Department