Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Shannon SullivanApril 1, 2015 It is estimated that advertisers could lose more than $ 6 billion globally to ad fraud in 2015 according to a study conducted by the Association of National Advertisers and detection firm White Ops Inc. The combination of advanced technologies, programmatic buying and a large influx of spend on online and mobile … Continue reading Digital Ad Fraud – What You May Not Know
Jon-Mikel BaileyMarch 31, 2015 You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. … Continue reading Stop Marketing to Yourself; Know Thy Audience! (Infographic)
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
Lexie CarboneMarch 28, 2015 Social media marketing is quickly becoming one of the most important parts of marketing strategy. As an inbound marketer, it’s important to keep up-to-date on the latest and greatest platforms and features you and your clients can utilize in your marketing efforts. Recently, there has been a lot of buzz around … Continue reading Everything You Need To Know About Twitter’s New Video Feature
Rachel Clapp MillerMarch 27, 2015 Many sales executives understand the importance of getting their teams to use LinkedIn for connecting with prospects and customers. However, many of them lack a line of sight into what their reps are actually doing on LinkedIn. Sales leaders need to take a hard look at how their sales reps … Continue reading Do You Know What Your Salespeople Are Doing On LinkedIn?
Govind AgarwalMarch 25, 2015 Business Clients are best known to be partly, if not entirely clueless. Ask what made them think of approaching an SEO vendor and they would probably get back with a reply that doesn’t say much: “Because we need it.” While this may truly apply, the real concern lies in the fact … Continue reading Know Why You Really Need SEO
Business.comMarch 23, 2015 If you run any kind of business with an online presence here’s one good piece of advice: devote time to perfecting the user experience, including your web forms. The payoff? Luke Wroblewski, the notable web designer stated in his book Filling in the Blanks, that revamping a form could increase completion rates … Continue reading Getting to Know You: Using Web Forms to Convert & Converse
Isabel WiliamsMarch 18, 2015 Social media is in constant flux and the only strategy for grasping its changing character lies in detailed research. The more we measure consumer behaviors, the more we can find out about how our audiences use social networks to interact with brands – and this knowledge, translated with the help of … Continue reading 10 Things About Social Media That You Probably Didn’t Know
Elizabeth DyrsmidMarch 17, 2015 Does Twitter leave you feeling baffled? Have you ever logged into your Twitter feed and wondered, “how can I pull out any information from these short messages?” You’re not alone. Twitter bewilders many marketers. You know there’s quality insights and information buried in the 140 character tweets, but how do you … Continue reading How To Use Twitter To Get To Know Your Target Market
