Rachel Clapp MillerMarch 27, 2015 Many sales executives understand the importance of getting their teams to use LinkedIn for connecting with prospects and customers. However, many of them lack a line of sight into what their reps are actually doing on LinkedIn. Sales leaders need to take a hard look at how their sales reps … Continue reading Do You Know What Your Salespeople Are Doing On LinkedIn?
Govind AgarwalMarch 25, 2015 Business Clients are best known to be partly, if not entirely clueless. Ask what made them think of approaching an SEO vendor and they would probably get back with a reply that doesn’t say much: “Because we need it.” While this may truly apply, the real concern lies in the fact … Continue reading Know Why You Really Need SEO
Business.comMarch 23, 2015 If you run any kind of business with an online presence here’s one good piece of advice: devote time to perfecting the user experience, including your web forms. The payoff? Luke Wroblewski, the notable web designer stated in his book Filling in the Blanks, that revamping a form could increase completion rates … Continue reading Getting to Know You: Using Web Forms to Convert & Converse
Isabel WiliamsMarch 18, 2015 Social media is in constant flux and the only strategy for grasping its changing character lies in detailed research. The more we measure consumer behaviors, the more we can find out about how our audiences use social networks to interact with brands – and this knowledge, translated with the help of … Continue reading 10 Things About Social Media That You Probably Didn’t Know
Elizabeth DyrsmidMarch 17, 2015 Does Twitter leave you feeling baffled? Have you ever logged into your Twitter feed and wondered, “how can I pull out any information from these short messages?” You’re not alone. Twitter bewilders many marketers. You know there’s quality insights and information buried in the 140 character tweets, but how do you … Continue reading How To Use Twitter To Get To Know Your Target Market
Angela EverittMarch 16, 2015 I love a good dinner party. But every so often I go to one where I get stuck next to Mr Self Important. He’s the kind of guy who’s very pleased with himself, only too happy when asked, ‘So what do you do?’ to tell you all about it. At length.We … Continue reading Want To Know About Social Media Engagement? You Only Have To Ask…
There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
Business.comMarch 12, 2015 Entrepreneurialism is in the global zeitgeist. It is a fulfilling lifestyle that requires hard work, but can be very rewarding. The freedom of being your own boss is quite enticing, but entrepreneurialism is not for everyone. The reality is that you have all the freedom, and all the accountability, when you become … Continue reading 5 Things You Need To Know About Entrepreneurialism
Red AkrimMarch 12, 2015 The ka-ching of cash registers is music to retailers’ ears. In building a retail empire, however, there’s a lot more involved than simply ringing up sales – inventory management, customer relationships, the ability to accept various payment types, and a whole bevy of others. Thanks to the cloud computing technology for … Continue reading 5 Amazing POS Software Every Retailer Should Know About
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
