Angela EverittMarch 16, 2015 I love a good dinner party. But every so often I go to one where I get stuck next to Mr Self Important. He’s the kind of guy who’s very pleased with himself, only too happy when asked, ‘So what do you do?’ to tell you all about it. At length.We … Continue reading Want To Know About Social Media Engagement? You Only Have To Ask…
There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
Business.comMarch 12, 2015 Entrepreneurialism is in the global zeitgeist. It is a fulfilling lifestyle that requires hard work, but can be very rewarding. The freedom of being your own boss is quite enticing, but entrepreneurialism is not for everyone. The reality is that you have all the freedom, and all the accountability, when you become … Continue reading 5 Things You Need To Know About Entrepreneurialism
Red AkrimMarch 12, 2015 The ka-ching of cash registers is music to retailers’ ears. In building a retail empire, however, there’s a lot more involved than simply ringing up sales – inventory management, customer relationships, the ability to accept various payment types, and a whole bevy of others. Thanks to the cloud computing technology for … Continue reading 5 Amazing POS Software Every Retailer Should Know About
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Paul MorrisMarch 11, 2015 This is quite possibly one of the most important questions you should be asking yourself as a website or business owner…..and probably of your SEO agency too! What’s the point of pouring money into a search engine marketing campaign if you’re not going to understand what benefit it’s giving you? And … Continue reading How Do I Know If I’m Getting Value From SEO?
Kevin GamacheMarch 9, 2015 As brands contend with the ever-changing nature of the search landscape, the hunt for visibility is at the core of the current trends in both organic and paid search marketing. These are my picks for the top three search marketing trends that brands need to be aware of – and what … Continue reading Mapping Content to Search Marketing Strategy: 3 Trends and the Takeaways Your Brand Needs to Know
Rachel ParkerMarch 9, 2015 Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and … Continue reading Need To Know About Paid Social Media Posts
Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
