Is your knowledge of DMARC somewhat murky? You’re not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand. Jason Warnock on July 19, 2016 Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based … Continue reading What marketers need to know about DMARC
by Rahis Saifi July 17, 2016 Follow @57rahisJuly 17, 2016 Snapchat is a mobile app founded by Casey Neisat and Co-founder Evan Spiegel (2011). This application allows you to send ‘snap’ or instant pictures and videos to friends. It can also work as a messaging app, where you can take your videos or photos and … Continue reading 5 Snapchat Things You Must Know
by Katie Sweet July 16, 2016 Follow @misskatiehrdyJuly 16, 2016 In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing … Continue reading Everything You Need to Know About Hiring a Personalization Specialist
by Christopher Moore July 6, 2016 Follow @cjmooreJuly 6, 2016 There has been a lot of change in the logistics of consumer commerce over the past few decades. These changes have meant that today’s businesses, which are more often than not eCommerce based, can now offer greater value to the customer while still making exceptional … Continue reading The eCommerce Logistics Value Chain: What You Need To Know
by VerticalResponse July 3, 2016 Follow @VR4SmallBizJuly 3, 2016 Say the words “marketing automation” to the average consumer, and what comes to mind (if they know the term at all) are the dreaded robocalls that disrupt family dinners every night or the shotgun-style junk emails that clog inboxes across the country. As a small business … Continue reading Autoresponders 101 – What You Need To Know
by Rick Delgado July 2, 2016 Follow @ricknotdelgadoJuly 2, 2016 Starting your own business is a huge step into taking control of your financial future. You have the opportunity to create the income that you want and oversee every detail of your work days. The first step begins with coming up with a lucrative business … Continue reading Starting Your Own Business? Here Are Some Things You Need to Know
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
by Deb Lee June 30, 2016 Follow @DAllisonLeeJune 30, 2016 Bounce Rate. Calls to Action. Lead magnet. Inbound Marketing. What do these terms have in common? They’re all marketing terms you will likely come across as you begin to promote your small business or freelancing gig. And, they’re also discussed in today’s blog post (along … Continue reading 10 Marketing Terms Every Small Business Owner Should Know
by Stacey MacNaught June 29, 2016 Follow @staceycavJune 29, 2016 Ecommerce revenues are expected to top $ 1 trillion this year. That represents an incredible opportunity for businesses to capitalise on consumers’ growing reliance on online for big and small purchases of all sorts. But getting an ecommerce website off the ground isn’t simply a … Continue reading 4 Facts Every New E-Commerce Retailer Must Know
by Richard McGirr June 28, 2016June 28, 2016 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is from more consumers seeking … Continue reading 3 Key Phases To Know Before Launching Your Kickstarter Campaign
