How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention. Jordan Elkind on August 1, 2016 As a marketer, you are more accountable for driving growth than ever before. As part of your growth strategy, you put … Continue reading The secret to intelligent growth: Know your customers
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
by Laurie Sullivan @lauriesullivan, July 27, 2016, 2:12 PM If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down. While advertisers see the benefits in aggregating data across devices and platforms to … Continue reading Verizon+Yahoo: What Advertisers Should Know
by Christopher Jan Benitez July 27, 2016 Follow @christopherjanbJuly 27, 2016 Image from Pixabay One of the realities you need to face as a business is the brutal competition that makes it so difficult to stand out. According to statistics, 90% of all startups fail because they have a team that overlooks details and fails … Continue reading 5 Out of the Box Tools that Your Business Needs but Doesn’t Know Yet
by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
by Anthony Myers July 25, 2016July 25, 2016 The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers begin their buying process with a search engine.” We know the value of this popular … Continue reading SEO 101: What Every Marketer Should Know About SEO Traffic
Is your knowledge of DMARC somewhat murky? You’re not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand. Jason Warnock on July 19, 2016 Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based … Continue reading What marketers need to know about DMARC
by Rahis Saifi July 17, 2016 Follow @57rahisJuly 17, 2016 Snapchat is a mobile app founded by Casey Neisat and Co-founder Evan Spiegel (2011). This application allows you to send ‘snap’ or instant pictures and videos to friends. It can also work as a messaging app, where you can take your videos or photos and … Continue reading 5 Snapchat Things You Must Know
by Katie Sweet July 16, 2016 Follow @misskatiehrdyJuly 16, 2016 In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing … Continue reading Everything You Need to Know About Hiring a Personalization Specialist
by Christopher Moore July 6, 2016 Follow @cjmooreJuly 6, 2016 There has been a lot of change in the logistics of consumer commerce over the past few decades. These changes have meant that today’s businesses, which are more often than not eCommerce based, can now offer greater value to the customer while still making exceptional … Continue reading The eCommerce Logistics Value Chain: What You Need To Know
