August 3, 2016 We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not … Continue reading Know Your MOFU: Start a Dialogue to Increase Conversion Rates
August 3, 2016 For those who are new to blogging and building websites, it seems the term ‘WordPress’ is everywhere. And it is everywhere because WordPress makes it super easy to set up a blog. However, what most people don’t realize (until they are thoroughly confused) is that the term ‘WordPress’ can actually refer to … Continue reading Everything You Need To Know About WordPress & How It Makes Money
August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on August 1, 2016 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention. Jordan Elkind on August 1, 2016 As a marketer, you are more accountable for driving growth than ever before. As part of your growth strategy, you put … Continue reading The secret to intelligent growth: Know your customers
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
by Laurie Sullivan @lauriesullivan, July 27, 2016, 2:12 PM If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down. While advertisers see the benefits in aggregating data across devices and platforms to … Continue reading Verizon+Yahoo: What Advertisers Should Know
by Christopher Jan Benitez July 27, 2016 Follow @christopherjanbJuly 27, 2016 Image from Pixabay One of the realities you need to face as a business is the brutal competition that makes it so difficult to stand out. According to statistics, 90% of all startups fail because they have a team that overlooks details and fails … Continue reading 5 Out of the Box Tools that Your Business Needs but Doesn’t Know Yet
by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
by Anthony Myers July 25, 2016July 25, 2016 The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers begin their buying process with a search engine.” We know the value of this popular … Continue reading SEO 101: What Every Marketer Should Know About SEO Traffic
