by Steve Masters Follow @masterstipsAugust 23, 2016 The popularity of live video on social media raises legal questions about copyright and privacy – laws that struggle to keep up with the pace of technological change. Periscope and Meerkat led the march towards live video for all, with competing launches in 2015. The apps quickly captured … Continue reading Live Video and the Law – What You Need to Know
by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know
by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
by Shirlene PickardAugust 15, 2016 According to a study by the Freelancers’ Union, there are more than 54 million freelancers in the US – and as the millennial generation starts to reach the full-adult working age, we will see more remote workers than ever. And, after all, it is only natural to see this happen … Continue reading Hiring Freelancers: The Absolute Basics Every Business Owner Should Know
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
August 3, 2016 We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not … Continue reading Know Your MOFU: Start a Dialogue to Increase Conversion Rates
August 3, 2016 For those who are new to blogging and building websites, it seems the term ‘WordPress’ is everywhere. And it is everywhere because WordPress makes it super easy to set up a blog. However, what most people don’t realize (until they are thoroughly confused) is that the term ‘WordPress’ can actually refer to … Continue reading Everything You Need To Know About WordPress & How It Makes Money
August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on August 1, 2016 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
