By Danny Hall August 31st, 2016 Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. The site was originally targeted at a college audience, but … Continue reading Everything You Need To Know About Facebook Ads
by Claude HarringtonAugust 12, 2016 How important is it to have a strong video marketing strategy these days? The numbers below speak for themselves… But before we let those numbers do the talking, a quick note: there are a lot of video-related stats out there these days, lurking around the internet without any actual verification. … Continue reading The 22 Video Marketing Stats You Need to Know…
by Carol Stephen Follow @Carol_StephenAugust 26, 2016 Startups: The Five Cs of Success You’ve just joined a new startup. The world is an exciting place and you’re right in the middle of all that innovation and newness. Your friends are envious, and your mom has no idea what you do during the day. How do … Continue reading Startups: The Five Cs of Success You Need to Know
by Daniel KimAugust 25, 2016 Do you want a great website? Over the last few weeks, we’ve featured posts on how to find the best web design agency for your company, expert talks and insight on web design, and featured some of the best web design projects you need to check out. In this post, … Continue reading 14 Top Web Design Agencies You Need to Know
by Steve Masters Follow @masterstipsAugust 23, 2016 The popularity of live video on social media raises legal questions about copyright and privacy – laws that struggle to keep up with the pace of technological change. Periscope and Meerkat led the march towards live video for all, with competing launches in 2015. The apps quickly captured … Continue reading Live Video and the Law – What You Need to Know
by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know
by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
by Shirlene PickardAugust 15, 2016 According to a study by the Freelancers’ Union, there are more than 54 million freelancers in the US – and as the millennial generation starts to reach the full-adult working age, we will see more remote workers than ever. And, after all, it is only natural to see this happen … Continue reading Hiring Freelancers: The Absolute Basics Every Business Owner Should Know
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
