Pam Aungst — June 23, 2017 Follow @PamAnnMarketing — June 23, 2017 What would you do if someone told you there is a completely free tool that can almost instantly help your business gain more visibility in Google search? We bet you’d jump right on it. In reality, however, many business owners are missing the … Continue reading Google My Business Tips and Tricks: What You Need to Know
Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Julie Chomiak — June 22, 2017 — June 22, 2017 Tuan86 / Pixabay Starting and running a small business is no small feat. Small business owners are constantly juggling priorities and often work late into the night to get to everything done (like payroll and marketing). While it is exciting and challenging at the onset, … Continue reading 6 Productivity Tips Every Small Business Owner Needs to Know
Pam Aungst — June 21, 2017 Follow @PamAnnMarketing — June 21, 2017 Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites … Continue reading Google’s Guidelines For Link Building: What You Need to Know
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. Julie Joyce on June 21, 2017 Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and … Continue reading What link builders really want you to know
Bob Hutchins — June 20, 2017 Follow @Bobhutchins — June 20, 2017 Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the … Continue reading Everything You Need to Know NOW About Social Video Marketing
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Casie Gillette on June 20, 2017 Times have changed. Gone are the days of yearly algorithm updates that would upend the search results … Continue reading What advanced SEOs need to know about algorithm updates
Susan Friesen — June 19, 2017 Follow @eVisionMedia— June 19, 2017 Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases … Continue reading How Video Establishes “Know, Like and Trust” With Your Target Audience
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Rachel Bailey — June 8, 2017 Follow @rachelf414— June 8, 2017 geralt / Pixabay It’s scary how smart scammers are these days. According to Bloomberg BNA, the number of organizations that fell prey to a W-2 email scam rose substantially this year. Citing IRS officials, Bloomberg explained that this scam involved identity thieves posing as … Continue reading How to Know If It’s Really the IRS Contacting You
