Ashley Mullings — July 11, 2017 Follow @ashley_mullings — July 11, 2017 Recently, a niche retailer we’ve been working with for years began to fret about monthly promotions and asked, “Do people just wait for the next sale?” The concern was that intermittent discounts were disrupting consumer behavior. We love questions like this. There’s always … Continue reading Want to Grow Revenue? Get to Know Your Customers
Eyal Katz — July 6, 2017 Follow @eyalk100 — July 6, 2017 That moment when you’re most receptive to direct advertising messages is called a “micro-moment”. A micro-moment can be a cheerful cause for a selfie, and it can also be the unpleasantness of a clogged toilet or that moment when you’re stuck on the … Continue reading Google Home Service Ads: All You Need to Know
Dale Lovell — July 4, 2017 Follow @adyoulike — July 4, 2017 Three months ago, and after much debate, my company, ADYOULIKE decided to make the move to the US. Expanding meant obvious advantages like more profits and wider profile reach, however there were several things we had to keep in mind when deciding how … Continue reading 5 Things To Know When Taking Your Company Global
Warren Knight — July 3, 2017 Follow @warrenknight — July 3, 2017 Connecting with prospects online has evolved. It used to be enough to just send a tweet, post a Facebook status and share a few photos with your Social Media visitors. Now, creating content that connects is most important. Sharing content online has been … Continue reading Get To Know Your Social Media Visitors
Emily Sidley — June 30, 2017 Follow @EmilySidleyPR — June 30, 2017 This infographic shares fascinating facts about video marketing. Did you know brands using video in their social media marketing see 10 times the number of shares than those that don’t? Research continues to show the value of video marketing, and reasons why companies … Continue reading 127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
Steven Tulman — June 29, 2017 Follow @StevenTulman — June 29, 2017 Simon / Pixabay Businesses should always know the latest marketing features and how to use them in order to have a competitive edge. Facebook has a lot of features that most businesses still do not know about. The following are three features on … Continue reading 3 Secret Facebook Features Businesses Don’t Know
Pam Aungst — June 23, 2017 Follow @PamAnnMarketing — June 23, 2017 What would you do if someone told you there is a completely free tool that can almost instantly help your business gain more visibility in Google search? We bet you’d jump right on it. In reality, however, many business owners are missing the … Continue reading Google My Business Tips and Tricks: What You Need to Know
Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Julie Chomiak — June 22, 2017 — June 22, 2017 Tuan86 / Pixabay Starting and running a small business is no small feat. Small business owners are constantly juggling priorities and often work late into the night to get to everything done (like payroll and marketing). While it is exciting and challenging at the onset, … Continue reading 6 Productivity Tips Every Small Business Owner Needs to Know
Pam Aungst — June 21, 2017 Follow @PamAnnMarketing — June 21, 2017 Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites … Continue reading Google’s Guidelines For Link Building: What You Need to Know
