Tag Archives: Know

4 Things You Should Know Before Applying For Your First Job

Renzo Costarella — March 22, 2018 — March 22, 2018 Applying for your first job can be tough. It’s tough because there’s a good chance you have no idea what you’re doing. Fortunately for you, it’s not rocket science and there are plenty of tips out there that will help you through the process. That … Continue reading 4 Things You Should Know Before Applying For Your First Job →

Everything Ecom Sellers Need to Know About Offering Effective Discounts

Product Management

Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts →

How to Personalize Emails Based On What You Know

Email Personalization

Ben Duchesney — March 14, 2018 — March 14, 2018 Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they … Continue reading How to Personalize Emails Based On What You Know →

The Biggest Ecommerce Trends You Need to Know About

eCommerce Trends

William Harris — March 11, 2018 Follow @wmharris101 — March 11, 2018 Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $ 453.5 billion in 2017, up 16 percent from the previous year. … Continue reading The Biggest Ecommerce Trends You Need to Know About →

You May Be Harming Your Reputation and Not Know It

Reputation Online

Jim Anthony — March 7, 2018 Follow @JimSoMark — March 7, 2018 It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is … Continue reading You May Be Harming Your Reputation and Not Know It →

How well do you know your customer?

Customer Acquisition

You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. Evan Magliocca on March 6, 2018 I hate to break it to you, but you don’t know your customers as well as you think you do. … Continue reading How well do you know your customer? →

Snapchat Makes a Play for Influencers: What Brands Need to Know

Snapchat

George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know →

13 Finance Terms You Should Know as a Business Owner

Finacial Guide

Robert Gloer — February 23, 2018 Follow @IOUFinancial — February 23, 2018 rawpixel / Pixabay Entrepreneurs bring all sorts of skill-sets to their venture, such as the ability to sell, or to organize activity, or to raise funding. Some might have a business background, but others might need to learn the ways of business while … Continue reading 13 Finance Terms You Should Know as a Business Owner →

The “Smart” New LinkedIn Feature You Need to Know About

John Nemo — February 13, 2018 Follow @JohnNemoPR — February 13, 2018 LinkedIn’s revamped messaging system recently added another feature that makes conversing with your ideal prospects on the platform even easier. LinkedIn has come a long way. From its early days as little more than a glorified online résumé platform for professionals seeking employment … Continue reading The “Smart” New LinkedIn Feature You Need to Know About →