Danielle Winski — April 23, 2018 Follow @DwinskiPR — April 23, 2018 Dust the cobwebs off your business marketing plan with the advice below. Spring cleaning is synonymous with housework and garage sales, but it’s also of great value to your business. Spring is a great time to evaluate where you are, the progress you … Continue reading Spring Cleaning For Your Business: What You Need to Know
Amanda Abella — April 17, 2018 — April 17, 2018 PIRO4D / Pixabay I recently announced to my email list that I’m quitting my podcast for now. Actually, I turned it into a teachable lesson where I explained how it’s okay to quit a project. I even encouraged my list to share some of the … Continue reading How to Know When It’s Time to Quit a Project
The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018 Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know
Kat Boogaard — March 27, 2018 — March 27, 2018 There are tons of things that you can accomplish with Instagram. But can you make money on Instagram? You can market your brand or business. You can build and foster a community around your mission. You can engage your fans and followers and develop greater … Continue reading Can You Make Money on Instagram? Here’s What You Need to Know
Renzo Costarella — March 22, 2018 — March 22, 2018 Applying for your first job can be tough. It’s tough because there’s a good chance you have no idea what you’re doing. Fortunately for you, it’s not rocket science and there are plenty of tips out there that will help you through the process. That … Continue reading 4 Things You Should Know Before Applying For Your First Job
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
Ben Duchesney — March 14, 2018 — March 14, 2018 Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they … Continue reading How to Personalize Emails Based On What You Know
William Harris — March 11, 2018 Follow @wmharris101 — March 11, 2018 Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $ 453.5 billion in 2017, up 16 percent from the previous year. … Continue reading The Biggest Ecommerce Trends You Need to Know About
