Dave Sutton — May 24, 2018 — May 24, 2018 As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that … Continue reading 4 Tactics You Need to Know for an Effective Email Marketing Strategy
Virginia Franco — May 26, 2018 Follow @VAFrancoResumes— May 26, 2018 You’ve probably noticed LinkedIn is in continuous flux, with tweaks to the interface and new features rolling out fairly regularly – often with little to no warning. To make thing even more complex, rollouts occur in waves so one user might have a new … Continue reading 4 Features Job Seekers Must Know About on LinkedIn
Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Joy Hawkins on May 18, 2018 As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the … Continue reading Better Business Bureau reviews are complex. Here’s what you need to know
What Execs Need to Know About Marketing, Channel Partners by Peter Thomas , Columnist, May 15, 2018 Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be … Continue reading What Execs Need to Know About Marketing, Channel Partners
Peter Sheldon — May 8, 2018 Follow @magento — May 8, 2018 We’re just weeks away from one of the most significant changes ever to online privacy, and businesses around the world are working hard to make sure they’re prepared. The General Data Protection Regulation, better known as GDPR, goes into effect on May 25th, … Continue reading Commerce, GDPR, and You: 3 Things to Know Right Now
Kevin George — May 8, 2018 Follow @imkevin_monk — May 8, 2018 Like the famous proverb goes, “A rolling stone gathers no moss”, it is important to keep moving forward, be it in life or in your email marketing campaigns. Stagnation in terms of catering the same type of emails to your subscribers, just because … Continue reading Email A/B Testing – Everything you Need to Know!
Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
Ana Gotter — April 24, 2018 Follow @ana_gotter — April 24, 2018 Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook … Continue reading Facebook Marketing for B2B Businesses: Everything You Need to Know
John Lincoln — April 23, 2018 Follow @johnelincoln— April 23, 2018 Have you heard? Google confirmed that it released a new algorithm update on March 7. Was your website hit? Have you noticed a change in rank for some of your most popular pages? Here’s what you need to know about the latest Google update. … Continue reading What You Need To Know About The March 7 Google Update
