Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
Ana Gotter — April 24, 2018 Follow @ana_gotter — April 24, 2018 Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook … Continue reading Facebook Marketing for B2B Businesses: Everything You Need to Know
John Lincoln — April 23, 2018 Follow @johnelincoln— April 23, 2018 Have you heard? Google confirmed that it released a new algorithm update on March 7. Was your website hit? Have you noticed a change in rank for some of your most popular pages? Here’s what you need to know about the latest Google update. … Continue reading What You Need To Know About The March 7 Google Update
Danielle Winski — April 23, 2018 Follow @DwinskiPR — April 23, 2018 Dust the cobwebs off your business marketing plan with the advice below. Spring cleaning is synonymous with housework and garage sales, but it’s also of great value to your business. Spring is a great time to evaluate where you are, the progress you … Continue reading Spring Cleaning For Your Business: What You Need to Know
Amanda Abella — April 17, 2018 — April 17, 2018 PIRO4D / Pixabay I recently announced to my email list that I’m quitting my podcast for now. Actually, I turned it into a teachable lesson where I explained how it’s okay to quit a project. I even encouraged my list to share some of the … Continue reading How to Know When It’s Time to Quit a Project
The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018 Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know
Kat Boogaard — March 27, 2018 — March 27, 2018 There are tons of things that you can accomplish with Instagram. But can you make money on Instagram? You can market your brand or business. You can build and foster a community around your mission. You can engage your fans and followers and develop greater … Continue reading Can You Make Money on Instagram? Here’s What You Need to Know
