Jim Anthony — March 7, 2018 Follow @JimSoMark — March 7, 2018 It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is … Continue reading You May Be Harming Your Reputation and Not Know It
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. Evan Magliocca on March 6, 2018 I hate to break it to you, but you don’t know your customers as well as you think you do. … Continue reading How well do you know your customer?
Joanne McDonagh — February 28, 2018 Follow @rezoomo_com — February 28, 2018 As an HR professional, employer branding is key to any recruitment strategy and is a fundamental must have in every company especially if you consistently want to hire quality candidates faster. For companies that are unsure about why they would need employer branding, … Continue reading 10 Employer Branding Statistics HR Professionals Need To Know
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
Robert Gloer — February 23, 2018 Follow @IOUFinancial — February 23, 2018 rawpixel / Pixabay Entrepreneurs bring all sorts of skill-sets to their venture, such as the ability to sell, or to organize activity, or to raise funding. Some might have a business background, but others might need to learn the ways of business while … Continue reading 13 Finance Terms You Should Know as a Business Owner
John Nemo — February 13, 2018 Follow @JohnNemoPR — February 13, 2018 LinkedIn’s revamped messaging system recently added another feature that makes conversing with your ideal prospects on the platform even easier. LinkedIn has come a long way. From its early days as little more than a glorified online résumé platform for professionals seeking employment … Continue reading The “Smart” New LinkedIn Feature You Need to Know About
Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
Karl Sakas — February 7, 2018 Follow @KarlSakas — February 7, 2018 Ever worry that there’s something all the other agency owners know, but that no one has bothered to tell you? Something they’re doing that makes life easier, business more profitable, and projects more successful, that you just haven’t quite figured out yet? Having … Continue reading Worried Other Agency Owners Know Something You Don’t?
Maren Hogan — February 7, 2018 Follow @marenhogan — February 7, 2018 Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible. There are many ways to attract the right person to your hard to fill jobs (have you tried building candidate personas yet?), but … Continue reading 50 Great Employee Benefits You Didn’t Know You’re Offering
