Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
Vinod Janapala July 20, 2020 The markets are amidst being big chaos and the forecasts for the economy have been predicting a unique global recession. No, we have not gone back to the year of 2008, but the Great Recession and the memories of it are still fresh which might just make it more the … Continue reading COVID-19 Financial Survival Guide: What You Need to Know
Pam Aungst July 17, 2020 In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving … Continue reading What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
Erika Giles July 1, 2020 The term minimum viable product or MVP tends to be thrown around a lot in the startup world. If you have heard the term and still don’t understand what it actually means, you’re not alone. A simple way to describe MVP is as a cake pop version of a three-tiered … Continue reading What Is a Minimum Viable Product? What You Need to Know
The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
Shep Hyken June 19, 2020 I have an idea about renewals. Most people think that a renewal applies to some type of subscription. You renew your subscription to a magazine, a maintenance contract or a software program. But what if renewal had a broader meaning? What if renewal simply meant that the customer comes back—again … Continue reading You May Not Know It, But You’re in the Subscription Business
Steven Imke — June 14, 2020 Negotiations can fall into one of 2 camps. Distributive negotiations and Integrative negotiations. In this post, we discuss what you need to know about integrative negotiations. Unlike distributive negotiations where each party tries to negotiate a single item such as the price of an item, integrative negotiation entails several … Continue reading What You Need to Know About Integrative Negotiations
Ali Robertson — June 12, 2020 There is no doubt that selling a business is an emotional rollercoaster from start to finish. For most owners, selling their business is the culmination of many years of work and a once in a lifetime opportunity to realise value for all of those hard yards. Unfortunately, no sale … Continue reading 5 Facts You Must Know to Successfully Sell Your Business
Ashley Hill — June 11, 2020 Much like outdated home decor, sometimes we have to strip the “walls” of our websites and update things—or at the very least, apply a fresh coat of paint in a more modern color. From time to time these renovations are necessary in our homes and on our websites. … Continue reading Redesigning Your Website in 2020: Everything You Need to Know
Angela Foglesong — June 11, 2020 If you have a website that is more than two years old since its last update, it may be time for a website redesign. A vital activity from a marketing perspective is to keep the look of your website fresh and current. Remember, design and what’s considered modern changes … Continue reading Website Redesign: What You Must Know for Marketing
