Wendy Marx October 27, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all … Continue reading The Perfect Elevator Pitch Formula You Need to Know
Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About
Rafaella Aguiar October 12, 2020 Proper usage of Instagram analytics is essential to the success of any business that uses Instagram for marketing. Indeed, without a way to measure your progress, it’s hard to tell if you’re making any — or worse, if you’re going in the entirely wrong direction. Luckily, Instagram includes a built-in … Continue reading Insights 101: Everything You Need To Know About Instagram Analytics
Larisa Bedgood October 5, 2020 Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes … Continue reading Email Marketing Trends & Stats to Know for 2021
What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping
Aleh Barysevich September 24, 2020 Accelerated Mobile Pages (AMP) is a controversial technology. On the one hand, according to its own website, it’s a way to create user-first websites and ads. On the other, concerns about privacy and Google’s monopolistic tendencies abound. With AMP no longer a requirement for the “Top Stories” SERP feature, there … Continue reading Everything You Need to Know about AMP in 2020
Vincenzo Cirillo September 22, 2020 As the efficiency of processes increases through the implementation of platforms for the dematerialized management of document flows, there is a growing need to eliminate the interruption of workflows due to invoicing processes within the European Union. But how are platforms and regulations evolving to guarantee the digital exchange of … Continue reading E-Invoicing: All You Need to Know
Karen Repoli September 22, 2020 What’s holding you back from creating a course that will greatly benefit your ideal client? Fear of failure?Fear of success?Fear of looking like an imposter?Feeling like you’re not expert enough? Believe it or not, most entrepreneurs struggle with mindset roadblocks at some point. I know I’m guilty of this myself! … Continue reading You CAN Teach the World What You Know. Start with A Positive Mindset.
Steven Imke September 18, 2020 Having an accounts receivable pipeline is part of running any business that invoices customers. Managing a business’s cash flow is time-consuming and creates stress on the company’s finances. As a business owner, you rely on invoice payments to pay your bills, purchase inventory, and fund other operational costs. When your … Continue reading What You Need to Know About Factoring Your Accounts Receivable
Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know
