Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live
71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
By Sabine Cherenfant April 01, 2022 For many office workers, the pandemic has ushered in greater flexibility when it comes to where and how they work. While some companies have decided to let employees work remotely permanently, others have taken more of a case-by-case approach to deciding who gets to work outside the office. Several … Continue reading 4 things you should know before accepting a location-based salary cut
Here’s What New Investors Need to Know About Volatility Andrea Unger / 13 Mar 2022 Most people think that investment gurus can tell which stocks will pick up in the coming days and weeks. In reality, most experts find it hard to predict how stocks will perform and are prone to giving bad advice. … Continue reading Here’s What New Investors Need to Know About Volatility
5 Things to Know About PPC Advertising on DuckDuckGo Bob Buckley / 23 Feb 2022 If you are thinking about advertising your business online, the first place you probably think of is Google. So, of course, it makes sense since the search engine giant commands most of the market and billions of monthly searches. … Continue reading 5 Things to Know About PPC Advertising on DuckDuckGo
What You Need to Know Before Trying SEO On Your Own Timothy Carter / 23 Feb 2022 Search engine optimization (SEO) has something of an allure to it. It’s a kind of digital magic that allows businesses to rank higher in search engine results pages (SERPs) and earn more organic traffic as a result. … Continue reading What You Need to Know Before Trying SEO On Your Own
Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings. The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates
Steven Imke January 20, 2022 Many people think that the Small Business Administration (SBA) lends money. In fact, the SBA is not a direct lender to businesses. Banks loan money to businesses, while the SBA helps banks feel more comfortable loaning money to Small Businesses by offering the bank a loan guarantee. When a person … Continue reading What You Need to Know About the Role of the SBA
Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters
