Merkle Cookie Crumbs: What Marketers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2022 As the death of the cookie looms, brands are working to find new ways to reach consumers. Merkle recently announced its collaboration with Tealium to help brands identify target audiences online when that time comes. The partnership has been in place since 2015. What … Continue reading Merkle Cookie Crumbs: What Marketers Need To Know
By Sabine Cherenfant June 05, 2022 All things come to an end. You’ve found another job, or you want to take a step back and reevaluate your career. Either way, there is a process you should follow when quitting a job. A major part of it is writing a resignation letter that lets … Continue reading Everything you need to know about writing a resignation letter (samples included)
By Michelle Davey June 04, 2022 Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward
Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know
By Connie Lin May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players
Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live
71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
By Sabine Cherenfant April 01, 2022 For many office workers, the pandemic has ushered in greater flexibility when it comes to where and how they work. While some companies have decided to let employees work remotely permanently, others have taken more of a case-by-case approach to deciding who gets to work outside the office. Several … Continue reading 4 things you should know before accepting a location-based salary cut
Here’s What New Investors Need to Know About Volatility Andrea Unger / 13 Mar 2022 Most people think that investment gurus can tell which stocks will pick up in the coming days and weeks. In reality, most experts find it hard to predict how stocks will perform and are prone to giving bad advice. … Continue reading Here’s What New Investors Need to Know About Volatility
