Tag Archives: Know

Everything You Need to Know About Google’s Core Algorithm Updates

Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings. The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates →

What You Need to Know About the Role of the SBA

Small Business Challenges

Steven Imke January 20, 2022 Many people think that the Small Business Administration (SBA) lends money. In fact, the SBA is not a direct lender to businesses. Banks loan money to businesses, while the SBA helps banks feel more comfortable loaning money to Small Businesses by offering the bank a loan guarantee. When a person … Continue reading What You Need to Know About the Role of the SBA →

Workers’ Rights: Everything You Should Know

Employee Advocacy

Workers’ Rights: Everything You Should Know Wednesday 02 February, 2022 Are you aware of your legal rights as an employee? This guide will educate you about the most important labor laws and rules that will safeguard your employment rights. Work occupies a significant portion of most people’s lives. Regardless of whether you enjoy your job … Continue reading Workers’ Rights: Everything You Should Know →

Few Consumers Think Brands Know Them Well, Merkle Study Finds

Consumer Engagement

Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds →

10 Free Google Ads Tools You Didn’t Know About (But Should)

Google Advertisement

Kristen McCormick January 14, 2022 Things that can be hard: 1. Dubstep dancing2. Google Ads3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep … Continue reading 10 Free Google Ads Tools You Didn’t Know About (But Should) →

4 Online Shopping Trends You Need to Know in 2022

Online Shopping Trends

Syed Balkhi December 22, 2021 Are you a business owner or marketer who’s interested in growing your online store in 2022? If so, you’re in the right place. By the end of 2021, over 2.14 billion people will buy goods or services online, and we expect to see that number increase in the coming years. … Continue reading 4 Online Shopping Trends You Need to Know in 2022 →

Everything You Need to Know About eCommerce Chargeback and How to Stop It

eCommerce Chargeback

Tom-Chris Emewulu December 20, 2021 eCommerce is a brilliant concept that leveled the business terrain for the little guys to participate in global commerce. And the metrics for success aren’t farfetched: create a product people love, create skillful marketing strategies, and frictionless distribution funnel to get your offering to those who need it. But it’s … Continue reading Everything You Need to Know About eCommerce Chargeback and How to Stop It →

Avoid an identity crisis by getting to know your customers

Identity Management

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021 In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers →

To know your customers, ping their phones

Customer Engagement

Use cases for privacy-sensitive geofencing. William Terdoslavich on December 15, 2021 at 10:52 am Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas … Continue reading To know your customers, ping their phones →

Preparing for the Future of Work – 4 Things You Need to Know

Future of Work

Ayush Maskara November 29, 2021 Today’s workplace is very different from that of the 20th century. It is due to the introduction of modern tools and technologies coupled with the adoption of the Hybrid work model. It won’t be long before menial tasks and manually executing tasks will become a thing of the past. Mailchimp, … Continue reading Preparing for the Future of Work – 4 Things You Need to Know →