Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Paul MorrisMarch 11, 2015 This is quite possibly one of the most important questions you should be asking yourself as a website or business owner…..and probably of your SEO agency too! What’s the point of pouring money into a search engine marketing campaign if you’re not going to understand what benefit it’s giving you? And … Continue reading How Do I Know If I’m Getting Value From SEO?
Kevin GamacheMarch 9, 2015 As brands contend with the ever-changing nature of the search landscape, the hunt for visibility is at the core of the current trends in both organic and paid search marketing. These are my picks for the top three search marketing trends that brands need to be aware of – and what … Continue reading Mapping Content to Search Marketing Strategy: 3 Trends and the Takeaways Your Brand Needs to Know
Rachel ParkerMarch 9, 2015 Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and … Continue reading Need To Know About Paid Social Media Posts
Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
Liz O’Neill DennisonMarch 6, 2015 image source: Mashable Last week Google announced that as of April 21st, they’ll use mobile-friendliness as a ranking factor in their mobile search results. This is no surprise when you consider mobile statistics like these: Among U.S. adults, 22.9% of all media time in 2014 was spent on mobile Mobile … Continue reading Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do).
Leo StrupczewskiMarch 4, 2015 Raise your hand if you’ve ever been guilty of this thought: Those holiday numbers are interesting, but what am I actually going to do with the data? By the time we’ve dug through holiday results and Q4 numbers on the whole, we’re fairly fatigued. We went through a month-plus of daily … Continue reading 3 Ecommerce Sales Trends You Need to Know
Jennifer HanfordMarch 3, 2015 The Pros and Cons of Freelancing When I first began seriously thinking about starting my own business in 2013, I had little idea what I was in for. Freelancing was a term I had heard of, but never really imagined doing it myself. Even though I come from an entrepreneurial family, … Continue reading What Do I Need To Know About Freelancing?
Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management
