Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences. Steve Dille on February 24, 2015 There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — … Continue reading 8 Things The Top Mailbox Providers Really Want Email Marketers To Know
Kathleen OlsonFebruary 24, 2015 It doesn’t matter whether you own a small business with no employees, or a large company. It is important that you always stay on top of industry news, and that you are always in the loop about what is going on around you. Here are the top 15 websites that you … Continue reading Top 15 Websites Every Small Business Owner Must Know in 2015
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Business.comFebruary 21, 2015 You don’t have to be trendy to get in front of and profit big from a trend. I brought together an eclectic group to open your mind about digital trends you’re probably not aware of but they’re affecting your business. Or they’re lost opportunities if you stay in the dark about … Continue reading Under the Radar Digital Trends You Need to Know About
Erin SaginFebruary 19, 2015 A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic… Yup, people freaked out when they got the note, assuming this was yet another case of Google making them jump … Continue reading Recent Changes To Google Trusted Stores: What You Need To Know
Business.comFebruary 10, 2015 Business revolves around finding ways to spend less and make more without sacrificing quality. One of the most valuable things you have is your time. It’s the one thing that cannot be replaced. So as much as possible, you need tools that will make your business tasks easier or at the very … Continue reading Video Conferencing is the Solution You Didn’t Know You Needed
Mark SchaeferFebruary 9, 2015 In a normal week, I’ll get at least one email similar to this one: “Hi Mark. You don’t know me. We’ve never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we … Continue reading I Don’t Know My Online Audience and Neither Do You
Mike WhitneyFebruary 3, 2015 We’ve all heard the phrase, “You’ve got to be in it to win it.” Sure, it’s a bit obvious. Like any cliché, though, there’s an important truth hidden in there. As a marketer, you want your customer base to be actively participating with your brand. This means doing whatever you possibly … Continue reading In It to Win It: What to Know Before You Set Up A Promotional Contest
Pawas GuptaJanuary 29, 2015 Small businesses love search engine optimization. With the right SEO strategy in place, any business can easily compete in search results for exposure, traffic and sales. Moreover, the return on investment from successful SEO campaigns is high, and cost per customer acquisition is low. No wonder why entrepreneurs and digital markers adore SEO. … Continue reading Want SEO To Work? Here Is What You Should Know
