by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign
by John Nemo April 22, 2016 Follow @JohnNemoPRApril 22, 2016 If you want to generate more sales leads, clients and revenue on LinkedIn, you need to eliminate these misguided, mistaken approaches as soon as possible. As someone who spent 48 straight months studying how to sell products and services using LinkedIn, I’ve seen some incredible … Continue reading 6 Myths That Kill Your Ability To Get Business From LinkedIn
by Liesha Petrovich March 6, 2016 Follow @lieshapetrovichMarch 6, 2016 mCommerce is “growing like a weed” according to a recent Criteo report. Mobile shopping grew to almost 30% of all eCommerce transactions in the United States, and an astonishing 50% in South Korea and Japan! Interestingly, all consumers actually view the same number of products … Continue reading 3 Mobile Mistakes That Kill Sales
by David Cuevas February 21, 2016 Follow @dcuevasimFebruary 21, 2016 You’ve decided to start your company blog. Congratulations! Business blogging is one of the best things that you can do for your company website. When done correctly it can be a great source of highly relevant traffic to your site, help with lead generation and … Continue reading Easy Ways To Kill Your Blog Posts
by Delphine Moulu February 10, 2016 Follow @reelevantappFebruary 10, 2016 Send relevant content Context is crucial in marketing as it can seriously impact one’s purchase behavior. In order to deliver relevant emails at all times, e-commerce websites need to start sending emails contextually driven, which means emails with content adapting to each opener’s context, … Continue reading 3 Ways for Ecommerce Websites to Kill it at Email Marketing in 2016
by Sunny Popali December 29, 2015December 29, 2015 A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. Business owners can present advertisements with the help of tools like Google AdWords, Yahoo! Search Marketing, etc., in the sponsored results section that comes up in search … Continue reading These PPC Marketing Strategy Mistakes Can Kill Your Campaigns
by Pam McBride November 27, 2015 Follow @leadsiftNovember 27, 2015 Are you using Instagram to its fullest potential? If you have a visually striking product or brand (and even if you don’t!) and you’re not on Instagram, you’re missing out on one of the biggest visual trends on social media today. And considering that images … Continue reading How to Kill it with Instagram Marketing
Personal Branding BlogNovember 7, 2015 Hiring great employees is as is crucial as it is complex. Nothing matters more in winning than getting the right people in the right places. For this reason, organizations all over the world spend countless money, time and energy pursuing top candidates. While some consistently get ahead and recruit those … Continue reading 5 Hiring Mistakes That Kill Recruiting Efficiency
Alexandra LevitNovember 7, 2015 Gartner has predicted that the swarm will be the future of teams, but what are the advantages and disadvantages of such an arrangement? Mid-century work teams will be temporary in addition to virtual. The growth of contract work and the specialization of organizations will spell the end for stable groups that … Continue reading Swarming: The Next Big Thing in Agile or Buzz Kill?
