That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
Ryan Estis — December 8, 2016 Follow @RyanEstis— December 8, 2016 “Dude, if you could figure out a way to get paid from having networking and brainstorming meetings at Starbucks everyday, you’d be crazy rich.” The truth hurts. At the time it was exactly the perspective I needed. I like meeting new people, learning about … Continue reading Kill the ‘Coffee Shopping’ with These 7 Ideas for Better Networking
Kevin Johnson — December 5, 2016 Follow @redhotkevbot— December 5, 2016 These days, it seems like almost everyone wants to go into business for themselves. The thing is, launching your own startup is no easy task. While business failure rates have certainly declined over the last few years, the statistics tell us that the odds … Continue reading The 4 “Wrongs” That Could Kill Your Startup Before You Ever Get Started
By Robert Brady September 21st, 2016 With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new format introduced by Google now that ads no longer appear … Continue reading 3 Ways To Kill It With Extended Text Ads (ETAs)
by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups
By Harsh Agrawal September 5th, 2016 Content marketing has come a long way. From a fancy term digital marketers used, to a mandate for every business. Content marketing is diverse. Your content marketing strategy can be as simple or complicated as you like. you can’t afford to be wrong with your content marketingYou can get going … Continue reading 6 Deadly Sins That Can Kill Your Content Strategy
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign
by John Nemo April 22, 2016 Follow @JohnNemoPRApril 22, 2016 If you want to generate more sales leads, clients and revenue on LinkedIn, you need to eliminate these misguided, mistaken approaches as soon as possible. As someone who spent 48 straight months studying how to sell products and services using LinkedIn, I’ve seen some incredible … Continue reading 6 Myths That Kill Your Ability To Get Business From LinkedIn
by Liesha Petrovich March 6, 2016 Follow @lieshapetrovichMarch 6, 2016 mCommerce is “growing like a weed” according to a recent Criteo report. Mobile shopping grew to almost 30% of all eCommerce transactions in the United States, and an astonishing 50% in South Korea and Japan! Interestingly, all consumers actually view the same number of products … Continue reading 3 Mobile Mistakes That Kill Sales
