Jon KrepsJune 17, 2015 Website traffic may generate sales but it is the conversion rate itself that ultimately determines overall profitability. So while most website owners are positively obsessed with traffic generating strategies (like SEO, PPC, content marketing, social media marketing, etc.), they completely ignore the site’s conversion rate. The biggest reason for this oversight … Continue reading 6 Biggest Mistakes That Kill Website Conversions
Scott BarnettJune 14, 2015 Anywhere between 20-30% of all reviews are fake. Many conversations I have with business owners is how Bizyhood makes feedback “fair” for both the consumer and the business. One thing that is true is this: regardless of the popularity of sites such as Yelp and TripAdvisor (and the popularity of Amazon … Continue reading Let’s Kill Fake Reviews: How to Make Feedback Fair
Denise McArthurApril 17, 2015 An explainer video, at its core, is a vessel designed to deliver a clear message. Given all the attention that’s paid to crafting the message itself—is it accessible? Compelling? Fun, funny, or educational?—it can be easy to forget the importance of the messenger. But the voice that frames a narrative is … Continue reading Kill The Messenger? Hardly!
James PotterFebruary 15, 2015 Once you appreciate how LinkedIn really works there are more reasons to not connect to people that send you invitations than there are to accept them! LinkedIn is all about the good people that you know and by that I mean the ones that you can talk to (in real life, … Continue reading How To Kill A Connection On LinkedIn – Not In Real Life!
Steven TulmanJanuary 13, 2015 It may seem obvious, but it needs to be said. Your social media presence can either help your career or hurt it. Employers often check the social media presence of potential new hires and make judgements based on what they find. Often times these judgements directly affect their hiring decision. Your … Continue reading 11 Social Media Habits That Can Kill Your Career
By Becky Tumidolsky, Published November 2, 2014 Do you believe content writing can be delegated to just about anyone? If so, here’s a disturbing vision that might just scare you straight. A weak, wandering narrative. Sentences and paragraphs that don’t flow logically or stylistically. Incomprehensible bloat. Ideas randomly introduced. Awkward or missing transitions. Tangents that … Continue reading The Perils Of Writing Poorly: 5 Ways To Kill Your Audience
