By Pratik Dholakiya February 8th, 2016 Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google’s algorithm that every online marketer lives in dread of. With almost every update you know there will be … Continue reading How To Do Money Making Semantic Keyword Research
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
by Dave Orecchio January 24, 2016 Follow @HighTechMKTJanuary 24, 2016 Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system. The Google Keyword Planner tool is a tremendous resource for identifying keywords with a healthy mix of search potential and limited competition. Keywords with moderate traffic, but … Continue reading 7 Insider Tips for Using Google’s Keyword Planner
By Jilly Badanes|2016-01-14T09:09:22+00:00January 18th, 2016|SEO, Social Media Marketing|0 Comments Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are typically not idle searchers. They come … Continue reading 5 Ways To Use Pinterest For Keyword Research
by Mike Moran January 4, 2016 Follow @MikeMoranJanuary 4, 2016 Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust yourself off and find alternatives. Are you using social media listening as one of them? … Continue reading Are You Using Social Media For Search Keyword Research?
by Andy Beohar January 4, 2016 Follow @sevenatomsbuzzJanuary 4, 2016 If you want your SEO and content marketing efforts to produce results this year, you need to source optimized keywords that your potential customers are searching for while shopping online. A whopping 93 percent of online searches begin with a search engine, and to drive … Continue reading 3 Ways to Hack Your Keyword Research Process
by Elisa Gabbert December 1, 2015 Follow @egabbertDecember 1, 2015 You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to … Continue reading 3 Cool New Keyword Tools for Generating Content Ideas
Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest. Clay Cazier on November 19, 2015 One of the foundations of good SEO is making sure your site content is relevant to what you offer … Continue reading Using Pinterest For Keyword Research
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data. Stephan Spencer on November 19, 2015 You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that plan to increase your rankings, traffic, and of course, … Continue reading Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
Erik ThomasOctober 2, 2015 You know the feeling. You’ve done your keyword research and in front of you is a long list of words you think might work for your niche. Among them are some shining gold nuggets, but the way the phrases are written just doesn’t sound right. Now what? Leave a perfectly good … Continue reading Keyword Searches, and How to Make Sense of Them
