Martin SchneckOctober 2, 2015 Keywords are everything in PPC advertising. Hell, keywords are the lifeblood of search engine marketing entirely. We rely on keywords to target consumers. They give us the best understanding of what the user wants to get from their search. Without keywords, what would we do? We better figure it out soon, … Continue reading Too Big to Fail: The Death of the Keyword [Infographic]
Melissa DukoSeptember 30, 2015 Keywords determine whether or not your ads show up in a search query, so there’s significant pressure to pick the right ones. And with so many keywords out there, it can easily become overwhelming. Like writer’s block, keyword block is no fun. But fortunately, it can be overcome. Whenever you find … Continue reading How to Find Keyword Inspiration for Your PPC Campaign
Curt FeatherSeptember 25, 2015 Advertising a community college? You probably don’t want people looking for a community theater or college sports scores. Proper negative keywords are just as important as keywords. According to a study by SiteWit in January 2015, the top three paid spots get 41% of the clicks on the search page. Unfortunately … Continue reading Why Negative Keywords Are Essential to a Keyword Research
Mary LongSeptember 23, 2015 Researching keywords was never easy – think one of Dante’s 7 circles – and it’s about to become worse. Well, unless you are an SEO pro, then it’s about to become aces – here’s why: Keyword research is a complicated undertaking; even folks with exceptional digital skills admit that they are … Continue reading Keyword Research Just Got A LOT Harder
By Liz Farquhar September 10th, 2015 As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. This means that digital marketers have to find every … Continue reading How To Do Keyword Research For Integrated Marketing
Donna DuncanAugust 31, 2015 The Yoast SEO plugin is a popular tool among search engine optimization specialists and bloggers. It helps users optimize their website and suggests popular words and phrases (keywords) people might be using to search for your goods and/or services. You can include those keywords in your blog posts and increase your … Continue reading The Yoast Focus Keyword Field Is Not Broken
Melissa DukoAugust 31, 2015 Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video. I’m sure you weren’t looking for Aaron Carter. Turns out the keyword … Continue reading Why Keyword Hijacking Is Not Worth Your Time
Anna ColibriAugust 23, 2015 A company’s digital presence should be one that provides a wonderful user experience. Beautiful design, creative content, and easy navigation are key, but none of this means anything if potential customers or clients can’t find you online. An effective keyword strategy is vital if you want to have a successful business; … Continue reading Three Tricks For Developing a Keyword Strategy
Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy
Navah HopkinsJuly 23, 2015 Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that … Continue reading 3 Keys to Better Keyword Analysis
