by Larry Kim May 19, 2016May 19, 2016 You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? … Continue reading Test Driving the New Keyword Explorer Tool from Moz
by Erin Sagin April 18, 2016April 18, 2016 Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask … Continue reading 5 Keyword Search Tools All Online Advertisers Should Be Using
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016 Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. Derek Edmond on April 7, 2016 Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if … Continue reading How to map keyword strategy to B2B buyer intent
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success
by Charles Bodner March 22, 2016March 22, 2016 Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part of the user’s search process. Having your website optimized for certain keywords will allow Google to index … Continue reading How to Do Keyword Research in 2016
By Julian Connors March 10th, 2016 Every strategist who has at least a year’s worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients. The general purpose of this deliverable is to identify and map out specific keywords and phrases that: Align with the client’s brand, offerings/services, and … Continue reading How To Create A Conversion Centered Keyword Strategy
by Shane Barker March 4, 2016 Follow @shane_barkerMarch 4, 2016 Keywords had always been an important part of the research process for copywriters, even before search engines came into existence. Keyword research is an essential step in building a website that gets decent traffic. It’s also necessary for gaining a better understanding of your niche … Continue reading What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)
by Eyal Katz February 15, 2016 Follow @eyalk100February 15, 2016 How can you get higher CPCs for the clicks on AdSense ads on your sites? By driving traffic to content that Google contextualizes with high-CPC keywords. But where and how do you find these keywords? We’ve collected a list of keyword tools you can use … Continue reading 15 Keyword Research Tools That Will Optimize Your AdSense CPCs
by Stephen Alberts February 12, 2016 Follow @reviewrailFebruary 12, 2016 The Keyword Planner can be super useful when using it for your business. Whether you’re running an AdWords campaign or doing some research for SEO, it’s good to jump in and poke around. Being a PPC ninja (much cooler than a regular ninja), I like … Continue reading 3 Ninja Tips Using The AdWords Keyword Research Tool
