Tag Archives: Keeping

Is your ABM strategy keeping up with the times?

Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. Brianna Miller on April 22, 2025   Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is Shifting. Is Your Strategy Keeping … Continue reading Is your ABM strategy keeping up with the times?

DemandScience and Terminus merge, keeping data at the center of B2B marketing

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing

Why first-party data still reigns even with Google keeping third-party cookies

Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024   Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies

Mixed reactions from ad ecosystem to Google keeping cookies

Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024   After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

The leader’s ultimate guide to keeping employees engaged so they don’t quit

By Gwen Moran     May 28, 2022 Call it the Great Resignation, Great Reshuffle, Great Realization, or any of the other names that have been coined, the message is the same: Employees have been leaving their jobs in record rates. Attracting and retaining the talent needed for businesses to run is the No. 1 … Continue reading The leader’s ultimate guide to keeping employees engaged so they don’t quit

Report: College degree requirements are keeping qualified women of color out of tech

By Lydia Dishman   March 25, 2022 What is it going to take to get more women of color in tech? The answer is complex, but MacKenzie Scott aims to be part of the solution.  Her philanthropy continues to focus on moving the needle toward equity for all. As such, she’s donated $3.9 billion to … Continue reading Report: College degree requirements are keeping qualified women of color out of tech

Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season

Laura Krajewski December 3, 2021 There’s something about Christmas lights glimmering on every house and Christmas music playing in every store that makes me want to stay cozy at home, watch It’s a Wonderful Life, and avoid doing work. Is it just me?… I don’t think so. It doesn’t matter what kind of job you … Continue reading Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season