Tag Archives: Keeping

Project Success Metrics: Keeping Projects on Time & on Budget

Eileen O’Loughlin — June 26, 2018 — June 26, 2018 If you ask five different people to define “project failure,” you’ll likely get five different answers. This is because project failure is subjective, determined by both a project’s success criteria and the metrics used to evaluate its performance during and after its end. One project … Continue reading Project Success Metrics: Keeping Projects on Time & on Budget

5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)

Esther Cohen — March 1, 2018 — March 1, 2018 For an agency, there are few bigger challenges than attracting and retaining top employees. When you’re in the business of selling creativity, the quality of your people dictates the quality of your work. How can you keep employees at your agency happy? Are there any … Continue reading 5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)

Is your martech stack keeping pace with changing customer behavior?

It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017   In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?

Keeping Employee Attrition Rates Low in a Tight Market

Mary DavenPort — October 2, 2017 — October 2, 2017 FotografieLink / Pixabay As of 2016, tech industry turnover rate was 560,250 professionals per month, reaching a ten year high in the United States. With no sign attrition will naturally decrease, organizations are compelled to consider hiring and retention strategies that prevent the expensive turnover … Continue reading Keeping Employee Attrition Rates Low in a Tight Market

3 strategies for keeping your marketing job in the age of AI

Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while. Barry Levine on August 14, 2017   Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can … Continue reading 3 strategies for keeping your marketing job in the age of AI