Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture
Jonathan Bright — June 23, 2017 Follow @SoutherlyComms — June 23, 2017 Unsplash / Pixabay Help wanted. Apply within. When HR professionals start to think more like marketers, and vice versa We talk about journeys a lot in marketing. Customer journeys. Candidate journeys. The thing about a journey, at least in branding terms, is that … Continue reading Charting the Journey From Recruitment Marketing to Your Bottom Line
Keith Reinhardt — June 2, 2017 Follow @FreshAddress— June 2, 2017 The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey … Continue reading Can Your Email List Pass the Customer Journey Stress Test?
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
The Social Mediator — April 21, 2017 — April 21, 2017 Life as a startup entrepreneur is tough. Getting a business off the ground requires long hours, hard work and real dedication to the cause, but the payoffs can make it all worthwhile. But when the lines between work and life are blurred, how should … Continue reading Sharing the Startup Journey on Social Media
Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
By Khalid Saleh April 11th, 2017 Let’s be honest – We all would love to have a conversion funnel that converts at an incredible rate. Every shopper who visits our eCommerce website loves it and becomes a loyal customer. Sounds hard to believe, right? You guessed right, it is extremely difficult to please all kinds of … Continue reading How To Design The Perfect Customer Journey For Successful eCommerce Conversion Rate Optimization
Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Janet Driscoll Miller on March 17, 2017 I often teach classes on SEO, and I start my presentations off by … Continue reading Mapping keywords to the buyer journey in SEO
