Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017 In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics
Ann Mills — November 19, 2017 Follow @resourcefulbus — November 19, 2017 40,000 every second, 3.5 billion each day, 1.2 trillion per year. According to Internet Live Stats, these figures reflect the number of online searches being processed by Google. For today’s business owner, the sheer number of search queries underpins the critical importance of … Continue reading Online Reviews and the New Buyer’s Journey
Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever
Roxanne Abercrombie — September 27, 2017 Follow @parkersoftware — September 27, 2017 Despite the elegant technology companies have at their fingertips, the customer journeys they offer are often far from slick. The common complaints of today are the common complaints of a decade ago: waiting on hold, being transferred around, a lack of knowledge, a … Continue reading Sliding Doors: Your Customer’s Journey [Infographic]
By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences
Amber Kemmis — July 26, 2017 — July 26, 2017 Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t … Continue reading The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Bobby Lyons on July 24, 2017 Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for … Continue reading Developing content for the customer journey
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017 The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position
Jake Jeffries — June 30, 2017 Follow @TextMarketerLtd— June 30, 2017 With a lot of transactions these days taking place via a website and without personal interaction, it can be very hard to build up customer relationships. The days of the old business saying, “People buy from people” might well be on it’s way out. … Continue reading How to Make the Perfect Customer Journey
Ben Slater — June 29, 2017 Follow @BenJHSlater — June 29, 2017 skeeze / Pixabay A great candidate journey doesn’t just happen overnight. Ensuring that the candidate experience is optimal at every touchpoint typically requires a lot of work. So how do you get started? How do you take the first step to creating a … Continue reading How to Create a Great Candidate Journey
