by Warren Knight November 25, 2015 Follow @warrenknightNovember 25, 2015 The wishlist and moodboard creator that is Pinterest is not just great for bookmarking all of your favourite items and creating that perfect wedding day look, or latest home renovation. Whilst you may not realise as you’re going through and taking mental notes of your … Continue reading It’s True, Pinterest Does Drive Sales [Infographic]
by Ellery Long November 12, 2015November 12, 2015 Black Friday and Cyber Monday are on the horizon and soon those holiday shipping deadlines will be upon us. While you might have your holiday promotion engine revving at maximum RPM, don’t overlook a critical part of your marketing mix…social media. One of the most powerful aspects … Continue reading It’s Not Too Late! Five Ways To Make This A Social Holiday Season
Laura DonovanNovember 5, 2015 Today, most businesses have a website, and most owners understand two important two things: 1) More people will find their businesses if their websites are on Page 1 of Google’s search results; and 2) Facebook is becoming a household word. What is more difficult for them to grasp is what these … Continue reading It’s Okay to Sell on Facebook
Debbie HarrisNovember 1, 2015 Did you know it’s a colon not a comma after the salutation on a business letter or email? I did. The colon is one of those things that I read somewhere at some time and always used it even when others told me it should be a comma. The point is, that … Continue reading It’s A Colon Not A Comma – Spelling And Grammar Still Matter
Miriam HaraOctober 30, 2015 If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, … Continue reading Stop Selling. Start Sharing. It’s What Social Media is All About.
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. Steve Dille on October 28, 2015 It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and … Continue reading Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October 27, 2015 Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days. One of the questions … Continue reading Content: It’s Not Another Channel
Rick WhittingtonOctober 22, 2015 It takes the average person 0.5 seconds to form an opinion of your entire company brand based on your website. Additionally, 88 percent of consumers are less likely to return to a company’s website if they have a bad experience on their initial visit. How’s your company website? Website redesign can … Continue reading 5 Reasons Your Website Looks Like It’s Overdue for a Website Redesign
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing. Martin Beck on October 14, 2015 Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account — @instagramforbusiness — to emphasize that … Continue reading Instagram Says It’s For Business Not Just Selfies With New Account
