Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. Jordan Elkind on February 15, 2016 at 9:32 am Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as … Continue reading Making The Most Of Social Media, Even When It’s Not Driving Sales
by Brad Keys February 13, 2016February 13, 2016 Those in digital marketing know that it is always changing. While it’s true that the last five or six years have severely rocked the boat in terms of search results volatility, this next year promises to provide digital marketers with more stability. Algorithm updates have continued to … Continue reading SEO In 2016: Where It’s Going
by Delphine Moulu February 4, 2016 Follow @reelevantappFebruary 4, 2016 Emails adapting in real-time Remember when you used to create several email marketing campaigns depending on the segment you wanted to send it to? Let’s say your have a fashion e-commerce website, you would have to create an email with t-shirts and shorts for your … Continue reading You Can Change Your Email’s Content After It’s Sent. Here is How.
by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Jessica Johnson January 28, 2016January 28, 2016 We all know blogging is an incredible way for businesses to attract more customers. It brings in new visitors, establishes a brand as an industry authority, and builds relationships between companies and their followers. However, most marketers know about the importance of niche blogging. A niche blog … Continue reading Is Your Blog’s Niche Overcrowded? Maybe It’s Time to Find a New One
by Bob Apollo January 25, 2016 Follow @bobapolloJanuary 25, 2016 Many sales people seem to have an abiding fear of hearing the word “no”. As a result, they go to often-extraordinary lengths to avoid asking questions that might cause the prospect to give them a negative answer that will kill the deal. But this desire … Continue reading Why It’s Best to Say “No” Before Your Prospect Does
Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. Janet Driscoll Miller on January 22, 2016 I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned … Continue reading Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
by Tim Ash January 8, 2016 Follow @tim_ashJanuary 8, 2016 In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the number of times pages get loaded for a visitor Visits … Continue reading Tracking Web Site Success Like it’s 2016 – the AIDA Framework
by Kim Speier December 8, 2015 Follow @krspeierDecember 8, 2015 Search has become increasingly focused on local SEO, especially with the reliance on mobile devices rising year-over-year. With this transition comes a new set of responsibilities for SEOs to stand out from the competition in search results. The most common misconception about local SEO is … Continue reading It’s Time to Start Thinking Local When it Comes to Your SEO Strategy
by Steve Hamm December 4, 2015 Follow @maasprosrduDecember 4, 2015 If you own a small business, you might have realized that it is time to start marketing it online. However, you should not hire the first online marketing firm that you can find, however. Instead, you should look for one that specializes in offering internet marketing … Continue reading Internet Marketing Services for Small Businesses: Why It’s Different
