Dan McClureOctober 12, 2015 Retail never stands still. When A&P invented the modern grocery store in the 1950s, its rapid rise to prominence was eclipsed thirty years later by discount empires such as Kmart and Walmart, who themselves are now threatened by online players like Amazon, who churlishly refuse to stay solely online.To talk about … Continue reading Exploding The World of Retail Opportunity – It’s Time to Have a Crisis
Amanda ClarkOctober 6, 2015 We like to say that social media marketing is about forming relationships—relationships between your brand and your customers. As with any relationship, you have to nurture it and pay it plenty of attention if you want it to thrive. What that means for small business owners is simple: To do social … Continue reading 6 Signs That It’s Time To Hire A Social Media Manager
Virginia FrancoOctober 4, 2015 If you stick to the resume formatting that worked back in the 80s, 90s and heck, even through 2010 . . . you run the risk today of being overlooked or that critical key points will get missed altogether! The culprit? Technology. For better or for worse, technology has transformed our … Continue reading Resume Not Working? Make Sure It’s Written for an Online Read
As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi. Claudine Bianchi on September 25, 2015 I recently presented to a group of marketing types about the alignment of sales … Continue reading Why It’s Time To Check Your Sales And Marketing Alignment
Catalin ZorziniSeptember 22, 2015 If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too … Continue reading The Interchange-Plus Pricing Model and Why It’s Your Best Friend
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
Ben SmithSeptember 20, 2015 Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and … Continue reading Why It’s Time To Ditch Snail Mail For Good
BusinessVibesSeptember 16, 2015 Who needs to hire a web developer? It seems such a piece of cake to do it yourself. You just need to download some software that can help you in making your own website. A few hours using the software and ‘poof’, your website is ready. This is just what you think … Continue reading Why It’s Better To Use Professional Web Development Services
Mia PapanicolaouSeptember 2, 2015 For many years, companies only focused on switching off paper and moving customers to electronic versions of important documents, which were primarily bills and statements. However, these documents never evolved from their original presentation and format. So, what value are customers getting out of them today? How are they making your … Continue reading Electronic Documents – It’s Time to Start Adding Value
Louis FoongAugust 28, 2015 Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. You may have a stable full of leads but may not be nurturing them properly, … Continue reading It’s All About The Leads [Infographic]
