As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
by Jackie Van Meter July 7, 2016July 7, 2016 There is—or at least used to be—many reasons to redesign your business website. To keep up with design trends. To stay ahead of the competition. To drive results and improve customer experience. To uphold an annual redesign schedule. Or maybe even just for the heck of … Continue reading Why It’s Time to Ditch Traditional Website Redesign
by Charisse Browner July 1, 2016July 1, 2016 “I don’t like my job.” That’s how many employees may feel according to a Gallup survey that states less than one-third (31.5%) of U.S. workers were engaged in their jobs in 2014. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to … Continue reading Recruitment and Retention: It’s About More Than Your Bottom-Line
by Harry Rollason June 21, 2016June 21, 2016 As we all know, we are living in a digital world. A defining characteristic of this digital transformation is the technology we are seeing everywhere, most obviously, in the social realm. Even if we are not immersed in the technology industry, we can’t ignore how social media … Continue reading Social Media Risk Management: How to Evaluate your Liability Before it’s Too Late
by Matt Goldman June 13, 2016 Follow @TheOriginalBullJune 13, 2016 There are countless businesses trying to accomplish a myriad of unique goals. But they all have one thing in common; the desire to increase productivity. That could mean attracting more people to a website, making more outbound calls, or reaching new sales heights. But regardless … Continue reading Gamification Isn’t A Fad, Get On Board Before It’s Too Late
How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy. Michael Litt on May 23, 2016 Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of … Continue reading It’s time to get personal with email
by Laurin Engle May 2, 2016May 2, 2016 “So, what exactly are your career goals as a marketer?” “I want to work in the creative department at a digital agency and eventually become Creative Director.” I have heard this conversation more times that I can count. It seems like everyone from freshmen in their principles … Continue reading When It Comes to Successful Creative, It’s a Numbers Game
by Laura Donovan April 11, 2016 Follow @thewordproApril 11, 2016 It seems that every time I open my Facebook News Feed I get the same ad for a local realtor. Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not … Continue reading It’s Not About You – Focus on Your Audience to Market Effectively
by Justin Herring March 31, 2016 Follow @justincherringMarch 31, 2016 Today’s online reviews were (April 01, 2016)’s word-of-mouth recommendations. The only difference? You can tell millions (literally) of people if you LOVED or HATED a service. Scary isn’t it? That old saying about one person having a bad experience, then telling all of their friends … Continue reading How to Get Online Reviews for Your Business (It’s Not as Hard As You Think)
by Justin Herring March 30, 2016 Follow @justincherringMarch 30, 2016 How to Get Online Reviews for Your Business (Its not as hard as you think) Today’s online reviews were (March 30, 2016)’s word-of-mouth recommendations. The only difference? You can tell millions (literally) of people if you LOVED or HATED a service. Scary isn’t it? That … Continue reading How to Get Online Reviews for Your Business (It’s Not as Hard as You Think)
