Tag Archives: Introducing

Introducing Optimizely One: An OS for marketing

Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer. Kim Davis on October 12, 2023 Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of … Continue reading Introducing Optimizely One: An OS for marketing →

Introducing the most bikeable office building in the world

Office Environment

By Nate Berg June 08, 2023 Bicycle commuters in Bentonville, Arkansas, can now ride their bikes directly to their office doors, even if they’re five stories up. Ledger, a new flexible office, coworking, and events space in the city’s downtown, was designed with a bike-friendly ramp up its entire side. The 3,900-foot-long switchback allows … Continue reading Introducing the most bikeable office building in the world →

Introducing an in-depth guide to the Agile Marketing Navigator

Marketing Agility

Download a free ebook containing all you need to know about the Agile Marketing Navigator. Kim Davis on January 30, 2023 “Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman … Continue reading Introducing an in-depth guide to the Agile Marketing Navigator →

Introducing MarTech’s guide to agile marketing for leaders

Marketing Technology

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively. Henry Powderly on February 18, 2022 It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to … Continue reading Introducing MarTech’s guide to agile marketing for leaders →

Introducing MarTech’s guide to agile marketing for teams

Marketing Challenges

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams →

Introducing the Periodic Table of Digital Commerce Marketing

Digital Marketing Trends

Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Pamela Parker on February 19, 2020 at 10:36 am If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign … Continue reading Introducing the Periodic Table of Digital Commerce Marketing →

Tools for Introducing a Remote Working Policy

Remote Work Environment

Holger Reisinger — November 7, 2019 Follow @ReisingerHolger In several of my past articles, I’ve discussed the productivity and retention benefits of allowing remote work in your organization. While 50 percent of knowledge workers say they are not allowed to work from home, I believe the trend is quickly evolving. LinkedIn’s 2019 Talent Trends report … Continue reading Tools for Introducing a Remote Working Policy →

Introducing the Periodic Table of Email Optimization and Deliverability

Email Marketing Tools

Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability →

6 Steps for Successfully Introducing New Workplace Technology

Work Environment

Michelle Delgado — July 10, 2018 Follow @clutch_co— July 10, 2018 New technology can be intimidating to even the most confident employees. After all, new tools or software can instantly disrupt the daily workplace routines that employees rely on. Managers who successfully transition their teams to new technology know that providing clear communication, creating thorough … Continue reading 6 Steps for Successfully Introducing New Workplace Technology →

Introducing the ‘content conversation’: The new twist in content marketing using live video

Content Optimization

As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018 It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video →