Tag Archives: Introducing

Introducing MarTech’s guide to agile marketing for teams

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams

Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Pamela Parker on February 19, 2020 at 10:36 am If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign … Continue reading Introducing the Periodic Table of Digital Commerce Marketing

Tools for Introducing a Remote Working Policy

Holger Reisinger — November 7, 2019 Follow @ReisingerHolger In several of my past articles, I’ve discussed the productivity and retention benefits of allowing remote work in your organization. While 50 percent of knowledge workers say they are not allowed to work from home, I believe the trend is quickly evolving. LinkedIn’s 2019 Talent Trends report … Continue reading Tools for Introducing a Remote Working Policy

Introducing the Periodic Table of Email Optimization and Deliverability

Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011.  Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability

6 Steps for Successfully Introducing New Workplace Technology

Michelle Delgado — July 10, 2018 Follow @clutch_co— July 10, 2018 New technology can be intimidating to even the most confident employees. After all, new tools or software can instantly disrupt the daily workplace routines that employees rely on. Managers who successfully transition their teams to new technology know that providing clear communication, creating thorough … Continue reading 6 Steps for Successfully Introducing New Workplace Technology

Introducing the ‘content conversation’: The new twist in content marketing using live video

As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018  It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video

Introducing New Products and Services as a Business Owner

Deanna Rampton — October 2, 2017 — October 2, 2017 geralt / Pixabay Regardless if you’re a freelancer, online merchant, or brick and mortar business, introducing a new product or service is crucial for your business’s growth and profitability. However, introducing a new product or service is an investment. One that requires careful planning and … Continue reading Introducing New Products and Services as a Business Owner

Introducing the Future of Customer Support: Employee Motivation

Bradley Chalupski — September 14, 2017 — September 14, 2017 Growing a company’s customer service operation is never an easy job. Usually, great customer service execs who’ve already managed a moderate amount of scale are called upon to maintain performance across even greater scale. Unfortunately, creating great customer success departments requires a hands on approach … Continue reading Introducing the Future of Customer Support: Employee Motivation

From algorithms to advertising: 7 steps to introducing AI to marketing

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017     Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing