Deanna Rampton — October 2, 2017 — October 2, 2017 geralt / Pixabay Regardless if you’re a freelancer, online merchant, or brick and mortar business, introducing a new product or service is crucial for your business’s growth and profitability. However, introducing a new product or service is an investment. One that requires careful planning and … Continue reading Introducing New Products and Services as a Business Owner
Bradley Chalupski — September 14, 2017 — September 14, 2017 Growing a company’s customer service operation is never an easy job. Usually, great customer service execs who’ve already managed a moderate amount of scale are called upon to maintain performance across even greater scale. Unfortunately, creating great customer success departments requires a hands on approach … Continue reading Introducing the Future of Customer Support: Employee Motivation
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017 Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing
by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
by Warren Knight June 21, 2016 Follow @warrenknightJune 21, 2016 Did you know: images that contain multiple dominant colors (red, yellow, blue) get over 3% more repins than images with just one dominant color? Pinterest has joined the ranks of Twitter and Facebook. Pinterest now has over 100 million active users and is reportedly valued … Continue reading Introducing Audience Targeting on Pinterest
Cleo HageSeptember 18, 2015 With Google AdWords it’s always like an Easter Egg Hunt. You just find new goodies popping up everywhere. So what is it this month? It’s a whole new campaign type called a Universal App Campaign. What’s that!? It’s not search, it’s not display, and it’s not video – it’s all of … Continue reading Introducing Google’s Universal App Campaign
Paul MorrisJune 7, 2015 Bing recently announced that they’re all set to implement new search features that will allow users to find content within apps. For a while now we’ve also heard rumblings about Google requesting that developers tag content within their apps so that it can be searched for and displayed in search results. … Continue reading Introducing App-Linking: What Could It Mean For SEO?
Larry KimMarch 30, 2015 As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use … Continue reading Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement
