Introducing an in-depth guide to the Agile Marketing Navigator

Download a free ebook containing all you need to know about the Agile Marketing Navigator.

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.”

That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.

The Navigator takes important principles of agile software development and transforms them into practices and processes that make sense for marketers and can be implemented by them. It also introduces new agile elements that marketers need but which traditional agile systems overlook.


In a series of 21 articles, Ackerman broke down the four main pillars of the Navigator — the Collaborative Planning Workshop, the Launch Cycle, the Six Key Practices and the Six Roles — into their component parts, setting out a flexible and practical framework for agile marketing.

Marketers today need to move at the speed of light to meet the needs of their audience and realize critical business outcomes. The Navigator makes a huge contribution to showing how agile principles can boost the performance of modern marketing organizations.

In partnership with Stacey, we now present an ebook that captures all you need to know about an agile framework designed specifically for marketers. You’ll find a free downloadable pdf at the link below.

The post Introducing an in-depth guide to the Agile Marketing Navigator appeared first on MarTech.


About the author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.