by Matt Ambrose July 14, 2016 Follow @mattambroseJuly 14, 2016 My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $ 5 a day and find customers with diamond-cutting precision. BUT… that doesn’t mean they’re going to rush to … Continue reading 7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
by Wendy Marx July 13, 2016 Follow @wendymarxJuly 13, 2016 B2B marketing is all about finding out what’s most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost. What’s really important to Millennials? … Continue reading How to Get Into the Mind of a Millennial
by Jean Moncrieff July 12, 2016 Follow @eyejeanJuly 12, 2016 As a business owner, it’s exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges. Often small businesses wander into global growth by accident. The result of an opportunistic deal in another country. … Continue reading 4 Things to Consider When Expanding Your Business Into New Countries
by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
by Dan Steiner July 8, 2016 Follow @danlsteinerJuly 8, 2016 Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The … Continue reading 6 Social Media Concepts You Can Work Into Your Business’s Everyday Processes
by Ahmad Raza July 1, 2016 Follow @ThisIzSpartaJuly 1, 2016 1. Back to Basics To make lasting change in both your personal and corporate finances, you need to identify key areas where you can improve. I know, creating a list of “opportunities” isn’t exactly crazy or exciting. But, the resulting change can be. If you … Continue reading 5 Crazy Ideas for Turning Financial Challenges into Game Changers
by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me
by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
Bing’s Christi Olson takes a look at 20 years of search. We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as … Continue reading A brief evolution of Search: out of the search box and into our lives
by Susanna Perkins June 25, 2016June 25, 2016 Congratulations! You just checked Google Analytics and you broke the 1,000 monthly visitors barrier. Hooray! . . . Now what? What are you going to do with those 2,000 eyeballs (give or take a few) that saw your site? I hate to tell you this, but the … Continue reading Four Questions To Ask Yourself To Turn Your Traffic Into Income
