by Morgan Schuman June 8, 2016June 8, 2016 When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language in your backyard, so why put all of your money into only English campaigns? Tapping into the … Continue reading Breaking Into Bilingual PPC
by Melissa Duko June 5, 2016June 5, 2016 Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads. As advertisers invest heavily in display ads, they want … Continue reading 4 Questions You Need to Ask Before Diving Into Display Tracking
by Jake Rheude May 17, 2016 Follow @jakerheudeMay 17, 2016 Two major retailers are claiming it’s more profitable to run a brick and mortar store than an e-commerce site. The news, coming from Fab.com and Bezar co-founder Bradford Shellhammer and Michael Kors CEO John Idol, is sending shockwaves through the e-commerce community. The statements, coming … Continue reading E-commerce vs Brick and Mortar: Profitability Called Into Question
by Tamar Frumkin May 16, 2016 Follow @tamarushMay 16, 2016 Despite the many benefits of using social media for business, brands still get a bit anxious about the potential for customers to use their social media channels as a platform to publicly blast every mistake made, essentially airing out all dirty laundry right in front … Continue reading How to Turn Social Media Complaints into Your Company’s Biggest Asset
by Austin Duck May 12, 2016 Follow @circlebackincMay 12, 2016 In this day and age, new SDR onboarding should be an old hat. Whether you’ve chosen to automate the process, use a mentorship system, or just have defined a series of killer training sessions (augmented with a resource library, of course), you should be working … Continue reading You’ll Save Thousands by Building Productivity Into Your SDR Onboarding Process
by Aditi Prakash May 9, 2016 Follow @adi199341May 9, 2016 Employee advocacy is a pretty simple concept – you get your employees on social media and allow them to share brand-related content in order to boost your brand’s voice. To keep the sharing consistent, you have to keep track of each employee’s sharing and progress- … Continue reading 10 Tips and 4 Tools To Turn Your Employees Into Powerful Brand Advocates
by Kristen Patel May 4, 2016 Follow @kristinapatelMay 4, 2016 Helping my clients win is a fantastic feeling. In fact, as an account manager, few things give me the amount of satisfaction as seeing my clients’ numbers – their website traffic and new leads, specifically – trending upwards. On the flipside of that coin, there … Continue reading 3 Strategies to Convert Every Visitor Into a Lead
by Francine Rodriguez April 26, 2016April 26, 2016 As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all! But diving into international waters can be a great challenge, so here are some of my tips on how to identify if you … Continue reading !Más PPC Por Favor! How to Break into Bilingual PPC
by James Scherer April 25, 2016April 25, 2016 This article will give you a step-by-step guide to a strategy which will monetize your social media efforts and turn your Followers into leads quickly and easily. This walkthrough outlines how to create, run, promote and track the success of a Fan-Only social promotion. It’s a four-step … Continue reading How to Use a Fan-Only Promotion to Turn Followers into Leads
by Hephzy Asaolu April 21, 2016 Follow @http://twitter.com/hephzysocialApril 21, 2016 It has always been your desire to convert more of your audience to paying customers. You have valuable content on your website to help solve their problem. You have calls-to-action in all necessary areas of your website to get them to subscribe. But it is … Continue reading How to Use Webinars to Quickly Turn Your Readers and Subscribers Into Customers
