By Nevyana Karakasheva April 21st, 2016 In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a heroic army when labor (copywriters, creatives, editors, columnists) and finances (your content … Continue reading 7 Ways To Turn Your Employees Into An Army Of Content Creators
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016 You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
by Eric Wall March 17, 2016 Follow @equivityvaMarch 17, 2016 Seeing is believing. It’s a well-worn adage, but it carries a great deal of truth. While our data infrastructure develops and expands our ability to communicate, humans can only adapt to these changes so quickly. When it comes to trust, we instinctively tilt towards the … Continue reading Believing What You Can’t See: Finding a Trustworthy Virtual Assistant and Integrating Them Into Your Business
by Delphine Moulu March 15, 2016 Follow @reelevantappMarch 15, 2016 What is live content Did you ever send an email marketing campaign and quickly realized that one of the product featured was out of stock? Or do you sell weather-sensitive products and you’re never sure when to send your emails because the weather is so … Continue reading Here is Why you Should Insert Live Content Into Your Emails
by Claude Harrington March 13, 2016March 13, 2016 Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and there–but it’s happening more and more and, given the influx, it inevitably spurs questions like: Should … Continue reading 5 Tips for Incorporating Color into Your Whiteboard Video
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. Sheldon Monteiro on March 10, 2016 As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the … Continue reading 4 tips to break into the C-suite and become a chief marketing technology officer
by Lee Frederiksen March 10, 2016 Follow @hingemarketingMarch 10, 2016 When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms, generating referrals ranked highest in terms of current marketing priorities. But sadly,most of that marketing effort may be destined to … Continue reading 10 Tips to Get More Referrals That Turn into Clients
by Susanna Perkins March 10, 2016March 10, 2016 I’m going to be brutally honest here. If you already have a website and you’re asking that question, you’re in trouble. Think about translating that to the real world. Would you lease a business space, spend the money to paint it and decorate it, advertise a grand … Continue reading How To Turn A WordPress Site Into A Profitable Business
It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016 “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
by Justin Phillips March 8, 2016March 8, 2016 In many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention. Sales reps are expected to turn leads into customers … Continue reading 5 Ways To Convert Website Traffic Into Leads
