Tag Archives: into

In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship

November 14, 2025 In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship

How to turn holiday shoppers into loyal friends, not one-time buyers

This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers →

Adobe brings AI deeper into content workflows

Adobe AI Innovation

Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows. Mike Pastore on October 28, 2025 Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, Google Marketing Platform, … Continue reading Adobe brings AI deeper into content workflows →

How to turn internal docs into content that converts

Business Effectiveness

Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts →

AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot

AI Adoption

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot →

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

OpenAI Apps

Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers →

How great leaders step into new roles

Leadership Skills

September 30, 2025 How great leaders step into new roles Across all sectors of the economy, there is a lot of churn in leadership right now going all the way to the top. The C-suite and its equivalent in many organizations has become a merry-go-round. When a new leader is hired into a key role, … Continue reading How great leaders step into new roles →

OpenAI is staffing up to turn ChatGPT into an ad platform

Open Artificial Intelligence

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform →

How to integrate integrity into your company culture

Corporate Culture

September 26, 2025 How to integrate integrity into your company culture According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, … Continue reading How to integrate integrity into your company culture →

A practical framework to turn fragmented data into a foundation for AI success

AI Data Tools

Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success →