December 30, 2025 6 ways to sneak ‘micro-creativity’ into your workday in the new year span>span]:whitespace-nowrap”>The irony of modern work life hits you somewhere between your third consecutive hybrid meeting and the moment you realize you’ve been holding your breath for the past hour. We’ve engineered every process for maximum output, yet reports consistently show … Continue reading 6 ways to sneak ‘micro-creativity’ into your workday in the new year
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025 The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation
November 14, 2025 In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows. Mike Pastore on October 28, 2025 Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, Google Marketing Platform, … Continue reading Adobe brings AI deeper into content workflows
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers
September 30, 2025 How great leaders step into new roles Across all sectors of the economy, there is a lot of churn in leadership right now going all the way to the top. The C-suite and its equivalent in many organizations has become a merry-go-round. When a new leader is hired into a key role, … Continue reading How great leaders step into new roles
