Avery Menegus @averysmallghost Tornadoes ripped through six states on Friday, killing dozens. Among the dead were six workers at an Amazon warehouse in Edwardsville, IL, which collapsed while they sheltered inside. The incident is now the subject of an OSHA investigation. The mass casualty event is likely Kentucky’s “deadliest tornado system in state history,” … Continue reading US Senate is the latest to look into Amazon’s warehouse safety practices
By Michael Shank June 12, 2023 Most cities that consider themselves environmental leaders have developed climate action plans that articulate how they’re reducing emissions, adapting to climate impacts, and promoting circularity and equity. That a city has a climate action plan is no longer novel. But a plan alone doesn’t move the needle on … Continue reading How San Francisco translated its 300-page climate plan into tangible actions for residents
Gmail Is Shooting Email Newsletters Into Spam Folders: Report by Ray Schultz , June 8, 2023 An apparent Gmail glitch is shooting email newsletters into spam folders. The issue was reported by Search Engine Journal, which saw open rates plummet below average for its email newsletters earlier this month. The problem was that the newsletters were redirected … Continue reading Gmail Is Shooting Email Newsletters Into Spam Folders: Report
Integrating Cross-Functional Teams into Your Growth Marketing Strategy Abeer Raza / 27 May 2023 A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. … Continue reading Integrating Cross-Functional Teams into Your Growth Marketing Strategy
Product-Led Content: Weave Your Product into SEO Content Ali Faagba / 13 May 2023 If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting a Google search, you’ve encountered product-led SEO content. It departs from the previous online marketing strategy of generating marketing-qualified … Continue reading Product-Led Content: Weave Your Product into SEO Content
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. Marc Sirkin on April 28, 2023 OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask … Continue reading We turned MarTech into a chatbot. This is what we’ve learned (so far)
By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform. The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts
Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
DJI made a $329 clip-on mic for your vlogs Jon Fingas @jonfingas DJI is better known for its drones and cameras than any of its audio tech, but it’s apparently eager to change your mind. The company has released the Mic, its first dedicated audio recording gear, in the US. The wireless clip-on system … Continue reading Rode’s Wireless ME squeezes a second mic into its receiver
By Rafael Canton March 30, 2023 When Fanatics agreed to exclusive licensing deals for trading cards with the MLB, MLBPA, NBA, NBAPA, and NFLPA, the deals opened the company up to a breadth of opportunities to create new sports trading cards and collectible products. When it acquired sports trading card company Topps … Continue reading Fanatics debuts new MLB rookie patches as part of its expansion into collectibles
