Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. CallRail on July 30, 2025 Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls … Continue reading 3 ways to turn missed calls into conversions with AI Voice Assist by CallRail
July 27, 2025 How brands are converting digital burnout into real-world connection BY Becky Mailen In a world of endless pings, scrolls, and streams, digital burnout has become a modern malaise. Particularly for Gen Z, whose lives have played out almost entirely online, there’s now a growing hunger for something more grounded. In fact, 69% of … Continue reading How brands are converting digital burnout into real-world connection
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. Lisa Shaw on July 11, 2025 Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new … Continue reading How to use AI to turn one event into a month of content
July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025 Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy
Does having different teams work in disparate applications do more harm than good? Mike Pastore on May 19, 2025 As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their … Continue reading Have we point solution-ed ourselves into martech madness?
May 13, 2025 Apple teams up with a brain-computer startup to turn thoughts into device control BY Jessica Bursztynsky Apple is collaborating with brain-computer interface company Synchron to develop technology that lets users control devices using neural signals. Still in the early stages, the technology could significantly expand accessibility for users who are unable to … Continue reading Apple partners with a brain-computer startup to turn thoughts into device control
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
March 22, 2025 How brands can learn to tap into the power of fandoms BY Jocelyn Mintz Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Earlier this month at the Fast Company Grill at … Continue reading How brands can learn to tap into the power of fandoms
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. Mike Pastore on March 19, 2025 Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not … Continue reading Agent Orchestrator launches Adobe into the agentic age
