Anton Kraly — January 21, 2017 Follow @https://twitter.com/PMMarketer— January 21, 2017 Looking to start a business that’s profitable and enjoyable? This post shows you exactly how. Ready for a thought experiment? Would you rather own a successful business that generated plenty of money but the product/service that you sell is BORING and something you don’t … Continue reading How To Turn Your Passion Into Profits In 7 Steps
by Tobi Elkin@tobielkin, December 29, 2016 In a bid to understand the way in which artificial intelligence (AI) is related to programmatic media, Real-Time Daily spoke to Tomer Sade, CEO and founder of Wise Data Media. The company markets an AI, real-time bid management system that aims to facilitate marketing decisions across all digital channels. … Continue reading How Artificial Intelligence Ties Into Programmatic Media
Sabrina Ferraioli — December 29, 2016 — December 29, 2016 The Focus on Customer Acquisition If you ever call a company’s customer support department and then call their sales department, you’ll likely notice a difference in the level of service you receive in each situation. Frequently, it seems you are more liable to spend time … Continue reading How to Turn Customer Support Calls into Revenue
Alan Rita — December 28, 2016 — December 28, 2016 I am sure you know that the human brain processes images 60,000 times faster than words? If you are a marketer with only a few seconds to make your point before someone’s attention is turned to something else, you will realize the immense power of … Continue reading How to Turn Your Infographic into a Lead Magnet
Mike Templeman — December 28, 2016 Follow @miketempleman1— December 28, 2016 Most agencies and businesses looking to improve their SEO now know that you should avoid keyword-stuffing. Not only does the overuse of keywords irritate customers but search engines have also wised up to it. So just using the same keyword over and over isn’t … Continue reading Weaving Keywords Naturally into Your Writing for SEO
Kevin George — December 24, 2016 Follow @imkevin_monk— December 24, 2016 Can you hear that “not-so-pleasant” sound? Well, it is of viewers bouncing away from your website without doing what you wanted them to do – BUY. An effective landing page helps you to turn that unpleasant tune into a melodious song and convert your … Continue reading Delving Into the Cardinal Commandments of Landing Page Design
Jennifer Hanford — December 20, 2016 Follow @jennghanford— December 20, 2016 Does an employer’s online activity affect the type of talent they’re able to attract? How about their branding? Column Five collaborated with analytics-driven recruiting software company Jobvite to create an amazing infographic called, “The Law of Employee Attraction.” Their infographic provides information and statistics … Continue reading How to Tap Into the Law of Employee Attraction [Infographic]
Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
Trish D’Amato — December 2, 2016 — December 2, 2016 Trade shows are the bread and butter of B2B. And for good reason, nothing can compete with the face-to-face networking opportunities created on the trade show floor. They are one of the best ways to get in front of your target market, and when done … Continue reading Breathe Life into Trade Shows with Digital
