Warren Knight — June 27, 2017 Follow @warrenknight — June 27, 2017 According to 82% of marketers, blogging receives a positive ROI. I remember when I used to blog to promote a product, without actually generating any leads. Because a potential customer will touch a business on average eight times before purchasing, you need to … Continue reading How To Turn Visitors Into Customers Through Blogging
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Michael Della Penna on June 23, 2017 Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees … Continue reading A deep dive into online-to-in-store attribution
Andrew Gazdecki — June 18, 2017 Follow @biznessapps— June 18, 2017 As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to help you become a better entrepreneur, and lighten the load just … Continue reading The Best Apps to Transform You Into a Productive Small Business Owner
Paige Herbert — June 8, 2017 — June 8, 2017 diema / Pixabay Finals are over and you’ve successfully completed another year of college! It’s finally time to trade in your all-nighters, exams, and sleepovers at the library for sunny days at the beach and Netflix marathons. But if you want to make the most … Continue reading Internship Tips and Tricks: Turning Your Summer Internship into A Full-Time Gig
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the ‘Demand Unit.’ John Steinert on June 1, 2017 I’ve been a fan and an avid collaborator with SiriusDecisions since around the time when … Continue reading Diving into the new SiriusDecisions Demand Unit Waterfall
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017 I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads
Nick Patel — May 28, 2017 Follow @NickMarcom— May 28, 2017 Conversions through blogging has hit a new grade and marketers are swearing to the wonderful boost blogging has given to lead generation. In fact, it is so effective that 82% of the marketers who write blogs frequently are seeing positive ROI from their inbound … Continue reading How to Convert Your Blog into a Lead Magnet [Infographic]
By Brandon Leibowitz May 29th, 2017 You have a business. And as a business owner, you’re always looking for ways to make more money. Obviously one of the best ways to increase your revenue is to attract more customers, right? So you spend thousands of dollars on promotions and marketing campaigns to acquire new customers. … Continue reading How to Turn Your One-Time Shoppers Into Lifelong Customers
By Andrea Lehr May 23rd, 2017 It’s no secret that a content-driven SEO strategy can be incredibly time consuming, which is why repurposing content is truly the gift that keeps on giving. By reusing your highest-performing content, you can dramatically increase your productivity because you’re investing in an idea that’s a guaranteed hit – … Continue reading How To Repurpose A Blog Post Into A Slideshare
Trenton Reed — May 15, 2017 — May 15, 2017 Successful website redesigns boost a brand’s image, revitalize content, and update product or service offerings. What many companies don’t consider, however, are the inherent costs and efforts associated with a redesign. Many times, copywriting is the first budget line removed when trying to cut down … Continue reading Where Does Copy Fit into the Website Redesign Timeline?
