Tag Archives: Interactive

Is Interactive Email Marketing The Future?

Madhumanti Debnath — September 21, 2017 — September 21, 2017 Email has been a marketing staple since Gary Thuerk (dubbed the “father of spam”) sent the first mass email via Arpanet in 1978. And while tactics have certainly changed since then, email marketing itself has remained an essential tool in most digital marketers’ toolboxes. Today, … Continue reading Is Interactive Email Marketing The Future? →

How to market your brand using interactive native content, Part 6

Content Optimization

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6 →

How to market your brand using interactive native content — Part 5

Content Optimization

In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5 →

How to Prepare Highly Interactive Videos For Your Business

Video Strategy

Yash Mehta — June 3, 2017 — June 3, 2017 Multimedia has become more than just a hyped word in the contemporary world. It is providing various perks to the entrepreneurs all over the world who can use different forms of content in order to reach people effectively. The inability to use the advanced media, … Continue reading How to Prepare Highly Interactive Videos For Your Business →

An Introduction to Automated and Interactive Processes

Business Process

Adam Henshall — March 30, 2017 — March 30, 2017 All managers face the same question: “How do I improve the way my business works?” Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have … Continue reading An Introduction to Automated and Interactive Processes →

Interactive Email Advancements to Wow Apple Subscribers [Infographic]

Email Marketing

Kevin George — March 3, 2017 Follow @imkevin_monk— March 3, 2017 There are two types of people in this world – those who visit nearby farmers’ market to purchase their apples and those who wait in long queues outside stores to get their hands on the next Apple release. Release of the first generation iPhone … Continue reading Interactive Email Advancements to Wow Apple Subscribers [Infographic] →

10 Amazing Interactive Videos

Video Marketing

Jessica Mehring — February 23, 2017 Follow @horizonpeak— February 23, 2017 Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day Cisco predicts that 80% of all internet traffic will be streaming video content by 2019 Demand Metric reports that video now converts … Continue reading 10 Amazing Interactive Videos →

The 3 Reasons Why Interactive Video Is Great For Your Video Content

Video Content

Max Alex — February 9, 2017 — February 9, 2017 1. Digital Video Is Accessible To The Masses What’s so important about digital video content? Everyone uses it! Digital video is used by audiences of ALL ages – it’s not just for younger viewers. Digital video is also an extremely valuable tool. When measuring usage … Continue reading The 3 Reasons Why Interactive Video Is Great For Your Video Content →

New Year, Same IAB (Interactive Advertising Bull)

by Ari Rosenberg, Featured Contributor, January 5, 2017 It’s a new year, and the Interactive Advertising Bureau is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion” Same old disconnected from reality quotes, too: “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” … Continue reading New Year, Same IAB (Interactive Advertising Bull) →

How and Why Your Business Should Be Utilizing Live Interactive Broadcasting

Live Streaming

JT Ripton — January 5, 2017 — January 5, 2017 You may not be familiar with interactive broadcasting, but you might know it by another name: live streaming. Social media companies such as Facebook and Twitter have been pushing personal live streaming all year, although many businesses still don’t really understand the hype. One place … Continue reading How and Why Your Business Should Be Utilizing Live Interactive Broadcasting →