Jessica Mehring — February 23, 2017 Follow @horizonpeak— February 23, 2017 Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day Cisco predicts that 80% of all internet traffic will be streaming video content by 2019 Demand Metric reports that video now converts … Continue reading 10 Amazing Interactive Videos
Max Alex — February 9, 2017 — February 9, 2017 1. Digital Video Is Accessible To The Masses What’s so important about digital video content? Everyone uses it! Digital video is used by audiences of ALL ages – it’s not just for younger viewers. Digital video is also an extremely valuable tool. When measuring usage … Continue reading The 3 Reasons Why Interactive Video Is Great For Your Video Content
by Ari Rosenberg, Featured Contributor, January 5, 2017 It’s a new year, and the Interactive Advertising Bureau is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion” Same old disconnected from reality quotes, too: “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” … Continue reading New Year, Same IAB (Interactive Advertising Bull)
JT Ripton — January 5, 2017 — January 5, 2017 You may not be familiar with interactive broadcasting, but you might know it by another name: live streaming. Social media companies such as Facebook and Twitter have been pushing personal live streaming all year, although many businesses still don’t really understand the hype. One place … Continue reading How and Why Your Business Should Be Utilizing Live Interactive Broadcasting
Dan Trefethen — November 12, 2016 — November 12, 2016 With video becoming more and more a regular option in B2B marketing content (and an effective one), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into … Continue reading Where to Place Interactive Elements in Your Marketing Videos
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
By Jeremy Page August 23rd, 2016 Roundup posts are so 2012. I hate to say it, but they really are. True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are becoming tired of them, industry influentials are slower to participate in them, … Continue reading The Interactive Graphic Roundup: When Roundups & Infographics Had A Baby
by Adrienne Erin July 18, 2016July 18, 2016 Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it. Should you use it? Parallax shouldn’t be used just for the heck of it. Although it makes your website stand out, it can get frustrating … Continue reading Parallax for a Purpose: Great Examples of Interactive Scrolling Websites
by Aaron Baar, Staff Writer, July 12, 2016 In a world where content is king, creating that content, making it relevant, scalable and easily found is of upmost importance. Accordingly, Accenture Interactive has started a Digital Content Studio that it hails as a “research-driven, creative strategy practice, created to explore the critical issues and opportunities … Continue reading Q&A With Accenture Interactive Content Studio’s Donna Tuths
