Dan Trefethen — November 12, 2016 — November 12, 2016 With video becoming more and more a regular option in B2B marketing content (and an effective one), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into … Continue reading Where to Place Interactive Elements in Your Marketing Videos
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
By Jeremy Page August 23rd, 2016 Roundup posts are so 2012. I hate to say it, but they really are. True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are becoming tired of them, industry influentials are slower to participate in them, … Continue reading The Interactive Graphic Roundup: When Roundups & Infographics Had A Baby
by Adrienne Erin July 18, 2016July 18, 2016 Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it. Should you use it? Parallax shouldn’t be used just for the heck of it. Although it makes your website stand out, it can get frustrating … Continue reading Parallax for a Purpose: Great Examples of Interactive Scrolling Websites
by Aaron Baar, Staff Writer, July 12, 2016 In a world where content is king, creating that content, making it relevant, scalable and easily found is of upmost importance. Accordingly, Accenture Interactive has started a Digital Content Studio that it hails as a “research-driven, creative strategy practice, created to explore the critical issues and opportunities … Continue reading Q&A With Accenture Interactive Content Studio’s Donna Tuths
by Shannon Murphy May 5, 2016May 5, 2016 Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate … Continue reading Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
by Dan Trefethen April 17, 2016April 17, 2016 Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I, and one of the standout tracks is a cover of Bob Dyan’s Just Like A Woman. What stands out even more about the … Continue reading What Marketers Need to Know About Interactive Video
by Karol Kopanko March 11, 2016March 11, 2016 With our world becoming increasingly more digital every day, we need to become accustomed to interactive conferences. Online events are fast becoming an easily accessible way to improve your personal brand, deliver a one-of-a-kind experience to your audience and connect with influential people. Plus, digital interaction at … Continue reading 6 Effective Ways to Manage a Successful Interactive Conference
by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video
