Eddie Tomalin — April 12, 2018 — April 12, 2018 Now, this won’t be the first blog post you’ve seen about the merits of interactive video, and it certainly won’t be the last. 2018 is set to be the year that interactive video really comes of age. “But what’s been the hold-up?” I hear you … Continue reading How Interactive and Shoppable Video Can Bring You Online Sales Success
Tag Archives: Interactive
Is Interactive Content the Future of Content Marketing? [Infographic]
Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic]
The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
How to Make an Interactive Infographic (A 6-Point Guide)
Robbie Richards — October 5, 2017 — October 5, 2017 One of the biggest challenges faced by marketers today is the struggle to produce engaging content. This has led to some wide variation in content strategies, partially influenced by the ever-changing search algorithms and their attempt to filter out low-quality content. Some brands have gone … Continue reading How to Make an Interactive Infographic (A 6-Point Guide)
Is Interactive Email Marketing The Future?
Madhumanti Debnath — September 21, 2017 — September 21, 2017 Email has been a marketing staple since Gary Thuerk (dubbed the “father of spam”) sent the first mass email via Arpanet in 1978. And while tactics have certainly changed since then, email marketing itself has remained an essential tool in most digital marketers’ toolboxes. Today, … Continue reading Is Interactive Email Marketing The Future?
How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6
How to market your brand using interactive native content — Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
How to Prepare Highly Interactive Videos For Your Business
Yash Mehta — June 3, 2017 — June 3, 2017 Multimedia has become more than just a hyped word in the contemporary world. It is providing various perks to the entrepreneurs all over the world who can use different forms of content in order to reach people effectively. The inability to use the advanced media, … Continue reading How to Prepare Highly Interactive Videos For Your Business
An Introduction to Automated and Interactive Processes
Adam Henshall — March 30, 2017 — March 30, 2017 All managers face the same question: “How do I improve the way my business works?” Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have … Continue reading An Introduction to Automated and Interactive Processes
Interactive Email Advancements to Wow Apple Subscribers [Infographic]
Kevin George — March 3, 2017 Follow @imkevin_monk— March 3, 2017 There are two types of people in this world – those who visit nearby farmers’ market to purchase their apples and those who wait in long queues outside stores to get their hands on the next Apple release. Release of the first generation iPhone … Continue reading Interactive Email Advancements to Wow Apple Subscribers [Infographic]
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