Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020 It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Laura Magnuson — April 17, 2020 While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below … Continue reading Using Interactive Web Design to Connect with B2B Clients During Social Distancing
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options. Taylor Peterson on January 15, 2020 LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. … Continue reading LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
Mike Parry — October 25, 2019 Electronic mail has come a long way since its humble, text-only roots. The modern medium is one rich in imagery, animation and – if you fancy it – interactivity. Until recently, interactive email could only be achieved by means of some CSS wizardy. While CSS was never actually intended … Continue reading 3 Interactive Email Problems (and How to Solve Them)
Syed Balkhi — August 31, 2019 Follow @SyedBalkhi — August 31, 2019 When you create content for your website, the goal is to have readers spend as much time on your site as possible. The more time readers spend on your website, the more information they can consume, the more connected they’ll be to your … Continue reading How to Increase Engagement with Interactive Content
LinkedIn Revamps Pages From Scratch, Making It Interactive by Laurie Sullivan @lauriesullivan, November 14, 2018 LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of … Continue reading LinkedIn Revamps Pages From Scratch, Making It Interactive
Bruce McKenzie — August 10, 2018 — August 10, 2018 You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer, like to start up a webinar and see clickable “chapter headings” — so you can … Continue reading How to Make Interactive Video For Free
Mike Parry — April 19, 2018 — April 19, 2018 User interaction with an email used to mean one thing – a click – while the real fun was left for the landing page. Thanks to some recent breakthroughs, that no longer needs to be the case. It’s now possible to offer sophisticated user interaction … Continue reading 5 Reasons to Try Interactive Email
Eddie Tomalin — April 18, 2018 — April 18, 2018 Gone are the days in which marketers struggled to find their target audience online. Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever and Marc Pritchard from P&G, have understandably sought to address … Continue reading It’s Time For Marketers To Lean In To Interactive Video
