Tag Archives: Insights

How Human Data Insights Can Grow Your Brand

by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiAugust 30, 2016 The rise of social media has created endless amounts of data for marketers to sift through looking for insights. Customers’ opinions on your product and how it could be improved, your brand, as well as your competitors and their products, are all at your fingertips—but only if you … Continue reading How Human Data Insights Can Grow Your Brand →

3 Data-Backed Insights for High Performing Business Websites

Website Performance Optimization

by Karen TaylorAugust 27, 2016 Did you know that today’s ever-expanding popularity of apps, games and the Internet of Things is changing consumers’ opinions of your website? In fact, these digital experiences are becoming so sophisticated that consumers are expecting great customer experiences everywhere they go online—including your site. Defining a great customer experience refers … Continue reading 3 Data-Backed Insights for High Performing Business Websites →

10 Top Insights From Buyer Persona Interviews

Consumer Engagement

by Jarrick Cooper July 29, 2016July 29, 2016 If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. … Continue reading 10 Top Insights From Buyer Persona Interviews →

New insights on the customer decision journey

Customer Engagement

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. John Cosley on July 21, 2016 For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the … Continue reading New insights on the customer decision journey →

5 Insights For Surviving Client Conflicts With Everyone’s Feelings Intact

Customer Satisfaction

by Ross Simmonds July 20, 2016 Follow @thecoolestcoolJuly 20, 2016 If you’ve ever watched House of Lies, Mad Men or The Entourage, you might think that the life as a freelancer is pretty exhilarating and action packed. In reality, the amount of drama is actually quite limited and you have complete control over the types … Continue reading 5 Insights For Surviving Client Conflicts With Everyone’s Feelings Intact →

Five insights your paid search team should be stealing from organic

PPC Campaigns

Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016 Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic →

Fundamental Insights To Make Your Landing Page Sticky

Website Landing Pages

by Andy Priesler May 20, 2016May 20, 2016 A well-designed landing page means more conversions. If your landing pages are not getting the conversions you want, then you will need to learn exactly what a landing page is and what it is not, how to make a landing page “sticky,” and check your design components … Continue reading Fundamental Insights To Make Your Landing Page Sticky →

What Businesses Ought To Know About Facebook Insights?

Facebook Insights

by Brandon Leibowitz May 7, 2016 Follow @seooptimizersMay 7, 2016 With more than 100 million of followers, Facebook is easily one of the most bankable social media platforms for businesses to blow trumpet of their brand. Luckily for these businesses, Facebook offers a reliable way to analyze their marketing activities on this vibrant social media … Continue reading What Businesses Ought To Know About Facebook Insights? →

Facebook launches Delivery Insights to help advertisers make better ads

Facebook Advertisement

New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement. Ginny Marvin on March 23, 2016 To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads Manager. The new tool surfaces ad sets that are underdelivering and not reaching as many people … Continue reading Facebook launches Delivery Insights to help advertisers make better ads →

How to Gain Actionable Insights from Social Media Listening

Social Media Utilization

by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening →