Jake Oates — November 25, 2016 Follow @jioates— November 25, 2016 As we begin to usher in yet another new year, the SEO team at Soap Media decided it was time to take a look at what we can expect from SEO in 2017. SEO has had a somewhat busy year in 2016 (as it … Continue reading 17 SEO Experts Share Essential Insights on SEO in 2017
Tag Archives: Insights
How to Extract Actionable Sales Insights from Unstructured Data
Rachel Serpa — November 23, 2016 Follow @getbase— November 23, 2016 Did you know that 2.5 exabytes of data are created each and every day? To help put that number in perspective, that’s equivalent to 5 million laptops, 90 years worth of HD video or 250,000 Libraries of Congress. Crazy, huh? But not all data … Continue reading How to Extract Actionable Sales Insights from Unstructured Data
3 Things Facebook Insights Can Teach You
Alexa Rees — November 20, 2016 — November 20, 2016 If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page … Continue reading 3 Things Facebook Insights Can Teach You
4 Insights from the 2016 Millennial Impact Report
Steven Shattuck — October 30, 2016 Follow @stevenshattuck— October 30, 2016 Election years are hard on everyone (especially this most recent cycle). So it’s appropriate that the newest Millennial Impact Report is this year focused on how millennials’ cause engagement behaviors may change during an election year (having focused last year on the relationships and … Continue reading 4 Insights from the 2016 Millennial Impact Report
Turn Launches Advanced Audience Insights To Bolster Consumer Insights
by Philip Rosenstein, October 25, 2016 Ad-tech company Turn this week released Advanced Audience Insights, a new solution to analyze consumer data and create targeted segments. Using data clustering, the product looks to offer marketers real-time capabilities when defining targeting strategy. Turn had already been doing this type of cluster analyses for certain individual clients, … Continue reading Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Facebook automotive data indicates broad value of location-based customer insights
Greg Sterling on October 19, 2016 Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights
Drive Massive Growth with Human Machine Customer Insights
by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights
What Customer Insights Power YouTube Ads?
Google, Monday, September 19, 2016 3:10 PM “Focus on the user and all else will follow,” which means the user experience on YouTube dictates the ad technology on the video site. In the latest Think with Google, David Mogensen, Google’s head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines … Continue reading What Customer Insights Power YouTube Ads?
Analyzing Tools That Give You Better Insights on Social Media
by Susan Gilbert Follow @SusanGilbertSeptember 14, 2016 Gain Better Insights on Your Social Media Campaigns With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some great resources to help you improve your social media reach. Here’s four links … Continue reading Analyzing Tools That Give You Better Insights on Social Media
How To Use AdWords Auction Insights in Your Marketing Strategy
By Troy Evans September 7th, 2016 When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? If you’re an executive, are you fully aware of the potential … Continue reading How To Use AdWords Auction Insights in Your Marketing Strategy
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